{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O74359"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O74359/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AN2630/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AN2630/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AN2630","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O74359","accessionNumber":"E.15-1926","objectType":"Poster","titles":[{"title":"Café Martin","type":"assigned by artist"},{"title":"Macaroni Vermicelle, Ferrand & Renaud","type":"published title"}],"summaryDescription":"This is a poster for a brand of coffee. From 1903 Leonetto Cappiello began creating fantastical figures or animals in his posters. These then became associated with the product and thus became a form of brand character. His use of dynamic figures leaping or dancing out of their plain backgrounds towards the spectator made his designs highly successful. Some were repeated for more than 20 years.","physicalDescription":"Colour lithograph poster advertising coffee depicting a man in joyous ecstacy, smiling and holding a silver coffee pot whilst floating on a thick cloud of steam which rises from an oversized decorative cup and saucer full of coffee.","artistMakerPerson":[{"name":{"text":"Cappiello, Leonetto","id":"A7506"},"association":{"text":"artist","id":"AAT25103"},"note":""},{"name":{"text":"Leonetto Cappiello","id":"A7506"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"lithographic ink","id":"AAT187750"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithography","categories":[{"text":"Prints","id":"THES48903"},{"text":"Drinking","id":"THES48965"},{"text":"Labels & packaging","id":"THES48927"},{"text":"Posters","id":"THES252963"},{"text":"Advertising","id":"THES49001"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AN2630"],"imageResolution":"low","galleryLocations":[{"current":{"text":"006","id":"THES316883"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"France","id":"x28849"},"association":{"text":"printed","id":"AAT53319"},"note":""},{"place":{"text":"France","id":"x28849"},"association":{"text":"issued","id":"x45592"},"note":""}],"productionDates":[{"date":{"text":"1924","earliest":"1924-01-01","latest":"1924-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by the artist","dimensions":[{"dimension":"Height","value":"1976","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"1284","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Leonetto Cappiello, Café Martin, 1924. France.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum, Department of Engraving, Illustration and Design and Department of Paintings, Accessions 1926</u>, London: Board of Education, 1927."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"coffee","id":"AAT254662"},{"text":"coffee cups","id":"AAT43216"},{"text":"advertisements","id":"AAT193993"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.15-1926"],"accessionNumberNum":"15","accessionNumberPrefix":"E","accessionYear":1926,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-07-01","recordCreationDate":"2003-02-13","availableToBook":true}}