{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O74356"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O74356/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AP5202/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AP5202/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006AP5202","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O74356/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O74356","accessionNumber":"E.56-1973","objectType":"Poster","titles":[{"title":"\"Force\". The wheat-malt cereal","type":"assigned by artist"}],"summaryDescription":"This is a poster advertising the breakfast cereal ‘Force’. The brand character Sunny Jim was first conceived by Minnie Maud Hanff and Dorothy Ficken for the advertising agent Earnest Elmo Calkins. Brand characters on huge billboard posters were increasingly used in the years around 1900 to promote highly competitive mass-produced goods such as soap and cereals. Sunny Jim met with immediate success, becoming a well-known household character in the USA and UK. He reached the height of his popularity in the 1930s.","physicalDescription":"Poster","artistMakerPerson":[{"name":{"text":"Benson, S. 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Sunny Jim Black'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Lower left"},{"content":"'Printed in America'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Lower centre"},{"content":"'American Litho. Co. 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New York, ca. 1910.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"advertisements","id":"AAT193993"},{"text":"food","id":"AAT254496"}],"contentConcepts":[{"text":"nutrition","id":"x41571"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.56-1973"],"accessionNumberNum":"56","accessionNumberPrefix":"E","accessionYear":1973,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-02-13","availableToBook":false}}