{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O74346"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O74346/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AU2125/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AU2125/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AU2125","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LJ4843","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O74346","accessionNumber":"E.414-1921","objectType":"Poster","titles":[{"title":"Victor Bicycles","type":"assigned by artist"}],"summaryDescription":"This is a poster for an American bicycle manufacturer. Following the example of publishers, some commercial manufacturers began to commission posters. After the introduction of the safety bicycle in the late 1880s, bicycle manufacturers advertised extensively and caused a cycling craze. They accounted for 10 per cent of all national advertising. The firms commissioned many leading artists, such as Edward Penfield (1866-1925), Maxfield Parrish (1870-1966) and Will H. Bradley (1868-1962), to make them.","physicalDescription":"Poster","artistMakerPerson":[{"name":{"text":"Bradley, Will H.","id":"A7550"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Colour lithograph on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Transport","id":"THES48881"},{"text":"Posters","id":"THES252963"}],"styles":[{"text":"Art Nouveau","id":"AAT21430"}],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AU2125","2019LJ4843"],"imageResolution":"low","galleryLocations":[{"current":{"text":"B","id":"THES304869"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United States","id":"x29333"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1896","earliest":"1896-01-01","latest":"1896-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by Mrs J.T. Clarke","dimensions":[{"dimension":"Height","value":"672","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"1006","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Poster by Will H. Bradley advertising Victor Bicycles. USA, 1896.","bibliographicReferences":[{"reference":{"text":"Greenhalgh, Paul (Ed.), Art Nouveau: 1890-1914 . London: V&A Publications, 2000","id":"AUTH352192"},"details":"","free":""}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"bicycles","id":"AAT212636"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Poster: Victor Bicycles\r\n1896\r\n\r\nAmerican graphic designers of the 1890s were greatly influenced by European poster design. Commercial manufacturers commissioned posters for billboards and locations such as streetcars. Graphic advertising quickly became an industry. This poster by Will H. Bradley, one of the leading designers of the time, is a striking example of American Art Nouveau.\r\n\r\nUSA; Boston; designed by Will H. Bradley; printed by Forbes & Co.\r\nColour lithograph on paper\r\n\r\nMuseum no. E.414-1921\r\nGift of Mrs J. T. Clarke","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["E.414-1921"],"accessionNumberNum":"414","accessionNumberPrefix":"E","accessionYear":1921,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-02-13","availableToBook":true}}