{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O74315"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O74315/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AP6605/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AP6605/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006AP6605","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LA6838","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LJ4799","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O74315/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O74315","accessionNumber":"E.147-1973","objectType":"Poster","titles":[{"title":"Bovril. \"Alas! my poor Brother\"","type":"assigned by artist"}],"summaryDescription":"This is a poster for Bovril beef extract. The advertising agent S. H. Benson, whose first account was that of Bovril, successfully established it as a household name. First conceived in 1896, ‘Alas! My Poor Brother’ had enduring popularity. It won second prize in a Bovril competition for the most popular poster in 1923. It was bought from the Avenue Press, and is an example of a speculative design bought from these printers. The image was then used in posters, colour throwaways, press advertisements and plaster models for shop window display.","physicalDescription":"Poster for Bovril beef extract, with an illustration of a bull and the caption \"Alas! My poor Brother\".","artistMakerPerson":[{"name":{"text":"Benson, S. H.","id":"A8141"},"association":{"text":"advertising agent","id":"x36070"},"note":""},{"name":{"text":"Caffyn, W. H.","id":"A7992"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Colour lithograph on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Eating","id":"THES48963"},{"text":"Drinking","id":"THES48965"},{"text":"Labels & packaging","id":"THES48927"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AP6605","2018LA6838","2019LJ4799"],"imageResolution":"high","galleryLocations":[{"current":{"text":"514","id":"THES49549"},"free":"","case":"PR","shelf":"233","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"ca. 1905","earliest":"1900-01-01","latest":"1909-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by Ogilvy Benson & Mather Ltd","dimensions":[{"dimension":"Height","value":"2985","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"2230","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"\"Alas! My poor Brother\", poster by W.H. Caffyn advertising Bovril.  Great Britain, 1905.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"bull (animal)","id":"x30279"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.147-1973"],"accessionNumberNum":"147","accessionNumberPrefix":"E","accessionYear":1973,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":["2019LU1212"],"recordModificationDate":"2025-04-24","recordCreationDate":"2003-02-13","availableToBook":false}}