{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O74084"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O74084/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AM4076/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AM4076/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006AM4076","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LJ4797","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O74084/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O74084","accessionNumber":"E.1209-1927","objectType":"Poster","titles":[{"title":"Rowntree's Elect Cocoa","type":"assigned by artist"}],"summaryDescription":"This is a poster for Rowntree’s cocoa. James Pryde (1866-1941) and William Nicholson (1872-1949) were primarily fine artists. But between 1894 and 1896, under the name of ‘The Beggarstaffs’, they also designed posters as a source of income. They were initially inspired by the French artists Jules Chéret (1836-1932) and Toulouse-Lautrec (1864-1901), and also by English artists such as Dudley Hardy (1867-1922). For them, poster design was an artistic challenge. They devised an innovative technique for it using collage and stencils to produce large, simple, bold compositions. Their agent, the Artistic Supply Company, advised them to design for Rowntree’s this successful speculative poster with its conspicuously minimal copy.","physicalDescription":"Poster advertising cocoa made by Rowntree's; Depicting three men and a tea cup alongside the text 'Rowntree's Elect Cocoa'; Colour lithograph on paper; Signed.","artistMakerPerson":[{"name":{"text":"Pryde, James","id":"A8759"},"association":{"text":"artist","id":"AAT25103"},"note":""},{"name":{"text":"Nicholson, William Newzam Prior (Sir)","id":"A8697"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Beggarstaff Brothers","id":"A9044"},"association":{"text":"maker","id":"AAT251917"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Drinking","id":"THES48965"},{"text":"Advertising","id":"THES49001"},{"text":"Posters","id":"THES252963"},{"text":"Scotland","id":"THES262877"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AM4076","2019LJ4797"],"imageResolution":"high","galleryLocations":[{"current":{"text":"001","id":"THES303332"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"No","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"printed","id":"AAT53319"},"note":""},{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"issued","id":"x45592"},"note":""}],"productionDates":[{"date":{"text":"1896","earliest":"1896-01-01","latest":"1896-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[{"object":{"text":"E.713-1919","id":"O828387"},"association":"Version"},{"object":{"text":"CIRC.600-1962","id":"O1034535"},"association":"Version"}],"creditLine":"Given by William Nicholson","dimensions":[{"dimension":"Height","value":"4000","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"3000","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Height","value":"390.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"from catalogue (see Notes)","note":""},{"dimension":"Width","value":"293.7","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"from catalogue (see Notes)","note":""}],"dimensionsNote":"Second set of dimensions taken from: \r\n<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1","marksAndInscriptions":[{"content":"'Rowntree's / Elect / Cocoa'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Text as part of design."},{"content":"Signed.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"'Rowntree's Elect Cocoa'; Poster advertising cocoa made by Rowntree's; Depicting three men and a tea cup; Colour lithograph; Design by Beggarstaff Brothers; Great Britain; 1896.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1"},{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum, Department of Engraving, Illustration and Design and Department of Paintings, Accessions 1927</u>, London: Board of Education, 1928."},{"reference":{"text":"","id":""},"details":"","free":"This poster is featured in The Poster/The Poster and Art Collector Volume: I  June-December 1898 Page: 6 in an article called 'The Hoardings' by S. Manors."},{"reference":{"text":"Exhibition of British and foreign posters","id":"AUTH411794"},"details":"","free":"No. 99 in the catalogue for the V&A 'Exhibition of British and foreign posters' (1931). 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