{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O72614"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O72614/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AL3672/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AL3672/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AL3672","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O72614","accessionNumber":"IS.13-2001","objectType":"Indian film hoarding","titles":[{"title":"Andaz (1949)","type":""},{"title":"A Matter of Style","type":""}],"summaryDescription":"A major musical hit, the film looks at the conflict between traditional and modern values and ends with the heroine, who lives a modern lifestyle, being jailed for murder.  This design focuses on the three major stars, Dilip Kumar, Nargis and Raj Kapoor, and the placing of the faces in profile overlapping each other gives a particularly striking effect. The distinction between the two male characters is depicted through their clothes with the playboy shown wearing a bow tie.","physicalDescription":"This is a simple design which focuses on the star portraits, Dilip Kumar, Nargis and Raj Kapoor. They are depicted in profile and overlapping each other giving a particularly striking effect. The distinction between the two male characters is depicted through their clothes with the playboy shown wearing a bow tie.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Seth Studios","id":"A6370"},"association":{"text":"maker","id":"AAT251917"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"Printing ink","id":"AAT187371"},{"text":"Paper","id":"x30308"}],"techniques":[{"text":"Lithography","id":"AAT53271"}],"materialsAndTechniques":"Lithograph on paper","categories":[{"text":"Entertainment & Leisure","id":"THES48959"}],"styles":[],"collectionCode":{"text":"SSEA","id":"THES48598"},"images":["2006AL3672"],"imageResolution":"low","galleryLocations":[{"current":{"text":"A","id":"THES377001"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Indian film hoarding","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Madras","id":"x31964"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1980s","earliest":"1980-01-01","latest":"1989-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"IS.10-2001","id":"O61760"},"association":""}],"creditLine":"Given by Mehboob Productions (Private) Ltd., Mumbai, India","dimensions":[{"dimension":"Height","value":"150","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"307","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Indian film hoarding for the film 'Andaz' (1949), printed on paper in Madras, 1980s.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Rachel Dwyer & Divia Patel, Cinema India: The Visual Culture of the Hindi Film, Reaktion Press, 2002"}],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"A major musical hit, the film looks at the conflict between traditional and modern values and ends with the heroine, who lives a modern lifestyle, being jailed for murder.  This design focuses on the three major stars, Dilip Kumar, Nargis and Raj Kapoor, and the placing of the faces in profile overlapping each other gives a particularly striking effect. The distinction between the two male characters is depicted through their clothes with the playboy shown wearing a bow tie.","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["IS.13-2001"],"accessionNumberNum":"13","accessionNumberPrefix":"IS","accessionYear":2001,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-01-07","availableToBook":true}}