{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O72024"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O72024/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2018LC8452/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2018LC8452/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2018LC8452","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC8456","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC8458","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC8455","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC8457","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AP3280","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2006AP3282","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2006AP3281","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2006AU1682","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2017KK9194","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC3957","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O72024","accessionNumber":"T.52-1985","objectType":"Evening dress","titles":[],"summaryDescription":"This evening mini-dress in black crepe was designed by Mary Quant around 1962. Mary Quant was world-famous for championing the mini-skirt, and in the 1960s her name became associated with the predominantly black Chelsea look, with its beatnik overtones. This 1962 design was shortened later in the decade as hemlines rose.","physicalDescription":"Evening mini-dress in moss rayon crêpe with spaghetti shoulder straps (two on each side). Machine-sewn. Seamed under the bust and glides over the body to finish in a double tier of permanently pleated frills. Full-length side zip fastening.","artistMakerPerson":[{"name":{"text":"Quant, Mary","id":"A2349"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"rayon crêpe","id":"x36797"}],"techniques":[{"text":"machine sewing","id":"AAT257463"},{"text":"pleated","id":"AAT228556"}],"materialsAndTechniques":"Machine-sewn rayon crêpe, pleated frills and zip fastening","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Womenswear","id":"THES49044"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2018LC8452","2018LC8456","2018LC8458","2018LC8455","2018LC8457","2006AP3280","2006AP3282","2006AP3281","2006AU1682","2017KK9194","2018LC3957"],"imageResolution":"low","galleryLocations":[{"current":{"text":"016","id":"THES305872"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Mini-dress","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1962","earliest":"1962-01-01","latest":"1962-12-31"},"association":{"text":"made","id":"x28654"},"note":"altered late 1960s"}],"associatedObjects":[],"creditLine":"Given by Mrs A. Walford","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"'Mary / Quant / London'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"1966","earliest":"1966-01-01","latest":"1966-12-31"},"description":"","interpretation":"","language":"","medium":"","method":"","position":"sewn into inside neckline of dress","script":"woven label, black on orange","translation":"","transliteration":"","type":"Label","note":"Label; woven label, black on orange; sewn into inside neckline of dress"}],"objectHistory":"Registered File number 1983/2042.\r\nThis dress, reminiscent of 1920s styles, caused a sensation because of its simplicity and short length. Its style is influenced by 1920s tubular shifts as well as 1950s cocktail dresses.","historicalContext":"Quant launched her Ginger Group collections in 1963. The 1967 collection featured a group of diminutive dresses in medium-weight jersey knit.","briefDescription":"Evening mini-dress in moss rayon crêpe, designed by Mary Quant, London, ca. 1962, altered late 1960s.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"de la Haye, Amy, ed. The Cutting Edge: 50 Years of British Fashion 1947-1997. Victoria and Albert Publications, London, 1997, p. 79."},{"reference":{"text":"","id":""},"details":"","free":"Mendes, Valerie. <u>Black In Fashion</u>. London: V&A Publications, 1999."},{"reference":{"text":"","id":""},"details":"","free":"A similar version of this party dress, ‘Chi Chi’ featured in a Mary Quant advertisement, published in Tatler and Bystander, 9 September 1962. Modelled by Celia Hammond, photographed by Terence Donovan.\r\n\r\n© Photograph Terence Donovan, courtesy Terence Donovan Archive"}],"production":"Reason For Production: Commission","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"zips","id":"AAT239276"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Mary Quant exhibition, 2019]\r\n\r\nPARTY DRESS\r\nAbout 1962, altered late 1960s\r\n\r\nQuant's designs for party dresses were sometimes inspired by 1920s 'flapper' styles with swinging pleats, which were perfect for dancing. Using black, a colour traditionally associated with male business dress or mourning clothes in the 1960s, was another typically bold choice.\r\n\r\nSilk chiffon\r\nLabelled 'Mary Quant London'\nMade in London\r\nGiven by Mrs A. Walford\r\nV&A: T.52-1985","date":{"text":"30/02/2020","earliest":"2020-02-29","latest":"2020-02-29"}},{"text":"Mary Quant challenged the formality of prevailing dress codes and provided her young clientele with adventurous styles. This diminutive, unwaisted evening dress with spaghetti shoulder straps is reminiscent of 1920s styles. It caused a sensation because of its simplicity and short length.","date":{"text":"1997","earliest":"1997-01-01","latest":"1997-12-31"}}],"partNumbers":["T.52-1985"],"accessionNumberNum":"52","accessionNumberPrefix":"T","accessionYear":1985,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-09","recordCreationDate":"2002-12-16","availableToBook":false}}