{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O70839"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O70839/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AL7137/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AL7137/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AL7137","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2016JF9000","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O70839","accessionNumber":"E.1007-1919","objectType":"Print","titles":[{"title":"I.W.P.C. Ltd London","type":"assigned by artist"}],"summaryDescription":"This is an advertisement for hand-block printed wallpapers. The printer is shown in medieval costume, rather than contemporary clothes, but the process of block printing is accurately represented. The wood block, with the pattern cut into its surface so as to leave the raised areas for printing, has been inked, and registered with the previous impression. It is then impressed firmly and evenly onto the paper, using additional pressure via a foot-operated lever. One hundred years ago, woodblock-printed wallpapers were considerably more expensive than machine-printed papers because the process was more labour intensive and took much longer to complete.","physicalDescription":"Colour lithograph pictorial advertisement depicting a man in medieval dress hand block printing wallpaper on a large wooden printing press.","artistMakerPerson":[{"name":{"text":"Unknown","id":"A1848"},"association":{"text":"made","id":"x28674"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[{"text":"Colour lithograph","id":"x35545"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Ephemera","id":"THES252985"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AL7137","2016JF9000"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"GG","shelf":"40","box":""}],"partTypes":[[{"text":"advertisements","id":"AAT193993"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"printed","id":"AAT53319"},"note":"probably"},{"place":{"text":"England","id":"x28826"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"ca. 1900","earliest":"1895-01-01","latest":"1904-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"28.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"21.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Various sizes.","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Anonymous pictorial advertisement for a wallpaper company. London, c. 1900.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria & Albert Museum, Department of Engraving, Illlustration and Design & Department of Paintings, Accessions 1919</u>, London: His Majesty's Stationery Office, 1921."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[{"text":"","id":""}],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"printing press","id":"AAT22763"},{"text":"printer","id":"AAT25732"},{"text":"wallpaper","id":"AAT37366"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1007-1919"],"accessionNumberNum":"1007","accessionNumberPrefix":"E","accessionYear":1919,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2002-11-26","availableToBook":false}}