{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O708217"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O708217/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2007BM8361/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2007BM8361/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2007BM8361","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2014HH4153","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O708217/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O708217","accessionNumber":"E.4196-1915","objectType":"Poster","titles":[{"title":"Scottish Widows' Fund Life Assurance Society","type":""}],"summaryDescription":"","physicalDescription":"Poster","artistMakerPerson":[{"name":{"text":"Walter Crane","id":"A8296"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"colour lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Posters","id":"THES252963"},{"text":"Scotland","id":"THES262877"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2007BM8361","2014HH4153"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"Y","shelf":"65","box":"A"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"issued","id":"x45592"},"note":""}],"productionDates":[{"date":{"text":"1888","earliest":"1888-01-01","latest":"1888-12-31"},"association":{"text":"designed","id":"x29338"},"note":""},{"date":{"text":"1890s","earliest":"1890-01-01","latest":"1899-12-31"},"association":{"text":"reissued","id":"THES252973"},"note":""}],"associatedObjects":[],"creditLine":"Given by Emslie John Horniman","dimensions":[{"dimension":"Height","value":"76.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"51.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Dimensions taken from: <u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1","marksAndInscriptions":[{"content":"'SCOTTISH WIDOWS' FUND / LIFE ASSURANCE SOCIETY'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Lettered at the top of the design"},{"content":"Walter Crane's mark, dated 1888","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"At the bottom of the right-hand pillar"},{"content":"'EDINBURGH / 9. ST ANDREW / SQUARE'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Lettered on the back of the snake wrapped around the left-hand pillar"},{"content":"'LONDON / 28 CORNHILL / E.C'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Lettered on the back of the snake wrapped around the right-hand pillar"},{"content":"'TAKE TIME BY THE FORELOCK'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Lettered around the circular frame behind the man and pegasus"},{"content":"'DESIGNED BY WALTER CRANE. PRINTED BY R. & R. CLARK. REGISTERED DESIGN, No. 7918'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Lettered along the bottom of the sheet"},{"content":"'ESTABLISHED 1815 FOR MUTUAL LIFE ASSURANCE / IMMEDIATE PROVISION FOR FAMILIES ABD OLD AGE TO / THE FULL AMOUNT REQUIRED CAN BE SECURED BY / LIFE ASSURANCE WITHOUT THE RISKS AND UNCERTAINTY / ATTENDING OTHER MODES OF ACCUMULATION / SECURITY & ECONOMY IN THEIR MOST COMPLETE FORMS / ARE FOUND IN THIS OLD ESTABLISHED MUTUAL SOCIETY WHICH / CONSISTS OF THEIRTY THREE THOUSAND MEMBERS / ANNUAL REVENUE £1,200,000. / ACCUMULATED FUNDS TEN MILLIONS STG / THE WHOLE PROFITS ARE DIVIDED AMONG THE ASSURED. PERSONS INTENDING TO EF- / FECT LIFE ASSURANCES SHOULD READ THE SOCIETY'S PROSPECTUS. / DUBLIN: 41, WESTMORELAND ST BIRMINGHAM: 12, BENNET'S HILL / GLASGOW: 114, WEST GEORGE ST. NEWCASTLE ON TYNE 12, GREY STREET. LEEDS: 21, PARK ROW / LIVERPOOL: 48, CASTLE ST. BELFAST: 2, HIGH STRT.'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Passage of text lettered below the main image, with the first letter illuminated"}],"objectHistory":"","historicalContext":"Walter Crane began designing for the Scottish Widows' Fund Life Assurance Society in the early 1890s.","briefDescription":"'Scottish Widows’ Fund Life Assurance Society'. Colour lithograph poster showing a profile view of a nude man standing alongside a pegasus. Designed by Walter Crane (1888) and issued in Great Britain during the 1890s.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1"},{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum, Department of Engraving, Illustration and Design, Accessions 1915</u>, London: Printed under the Authority of His Majesty's Stationery Office, 1916."},{"reference":{"text":"Exhibition of British and foreign posters","id":"AUTH411794"},"details":"","free":"No. 58 in the catalogue for the V&A 'Exhibition of British and foreign posters' (1931). "}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"man","id":"x35641"},{"text":"Pegasus","id":"x42679"},{"text":"text","id":"AAT250810"},{"text":"snakes","id":"x36090"},{"text":"column","id":"AAT1571"},{"text":"corn","id":"x44746"},{"text":"poppy","id":"x31416"},{"text":"illumination","id":"AAT220539"},{"text":"pillar","id":"x43783"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.4196-1915"],"accessionNumberNum":"4196","accessionNumberPrefix":"E","accessionYear":1915,"otherNumbers":[{"type":{"text":"V&A microfiche","id":"THES50288"},"number":"10/B7"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-23","recordCreationDate":"2009-06-30","availableToBook":false}}