{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O708157"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O708157/"}},"images":null,"see_also":null},"record":{"systemNumber":"O708157","accessionNumber":"E.4256-1915","objectType":"Poster","titles":[{"title":"The Only Road for an Englishman","type":"assigned by artist"}],"summaryDescription":"Gerald Spencer Pryse produced a number of fine recruiting and propaganda posters during the First World War, as well as others relating to social ills in peacetime, such as unemployment and homelessness. He worked as a despatch rider for the Belgian Government, travelling around the country with lithographic stones in the back of his car. In this way he both saw and drew at first hand, even under fire, the German invasion of neutral Belgium.","physicalDescription":"lithographic poster printed in black and ochre on white ground.Image of soldiers marching from right to left across foot of image, behind them the ruins of  shelled buildings. Portrait format","artistMakerPerson":[{"name":{"text":"Pryse, Gerald Spencer","id":"A7606"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Johnson, Riddle and Co. Ltd.","id":"A7609"},"association":{"text":"printer","id":"x30811"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"lithographic ink","id":"AAT187750"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"lithography","id":"AAT53271"}],"materialsAndTechniques":"Auto-lithograph printed in black and ochre on white paper","categories":[{"text":"Posters","id":"THES252963"},{"text":"Prints","id":"THES48903"},{"text":"Propaganda","id":"THES48902"},{"text":"War","id":"THES257202"},{"text":"Transport","id":"THES48881"},{"text":"Arms & Armour","id":"THES48992"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"Y","shelf":"72","box":"23"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"published","id":"x30682"},"note":""}],"productionDates":[{"date":{"text":"1914","earliest":"1914-01-01","latest":"1914-12-31"},"association":{"text":"proofed","id":"x35382"},"note":""},{"date":{"text":"1915","earliest":"1915-01-01","latest":"1915-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"Given by the London General Omnibus Company Ltd.","dimensions":[{"dimension":"Height","value":"1635","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Width","value":"1021","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Johnson, Riddle & Co Ltd. London","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"lithography","position":"","script":"","translation":"","transliteration":"","type":"Maker's identification","note":"Maker's identification; lithography"}],"objectHistory":"","historicalContext":"","briefDescription":"Gerald Spencer Pryse. The Only Road for an Englishman. 1914.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum, Department of Engraving, Illustration and Design, Accessions 1915</u>, London: Printed under the Authority of His Majesty's Stationery Office, 1916."}],"production":"Attribution note: the poster was commissioned by the Underground Electric Railways Co of London, U.K. to recruit for the First World War.\nReason For Production: Commission","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[{"text":"Belgium","id":"x28742"}],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"First World War","id":"V154"}],"associatedEvents":[],"contentOthers":[{"text":"Soldiers","id":"AAT185678"},{"text":"ruins","id":"AAT8057"}],"contentConcepts":[{"text":"War","id":"x35624"},{"text":"propaganda","id":"AAT55539"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.4256-1915"],"accessionNumberNum":"4256","accessionNumberPrefix":"E","accessionYear":1915,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-24","recordCreationDate":"2009-06-30","availableToBook":false}}