{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O705679"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O705679/"}},"images":null,"see_also":null},"record":{"systemNumber":"O705679","accessionNumber":"E.370-1921","objectType":"Poster","titles":[],"summaryDescription":"","physicalDescription":"Portion (left-hand) of a poster issued adverting 'Harper's Magazine' (see E.33-1951); Showing a graphic image of a yeoman of the guard, viewed from behind; Colour lithograph on paper.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Beggarstaff Brothers","id":"A9044"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph, inks on paper","categories":[{"text":"Advertising","id":"THES49001"},{"text":"Prints","id":"THES48903"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"high","galleryLocations":[{"current":{"text":"514 (VA)","id":"THES49549"},"free":"","case":"PR","shelf":"30","box":"R"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"1895","earliest":"1895-01-01","latest":"1895-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.33-1951","id":"O78199"},"association":""}],"creditLine":"Given by Mrs J.T. Clarke","dimensions":[{"dimension":"Height","value":"216","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"97","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Dimensions taken from: \r\n<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1","marksAndInscriptions":[],"objectHistory":"Designed by The Beggarstaffs, a partnership between James Ferrier Pryde (born in Edinburgh, 1866, died in London, 1941) and Sir William Newzam Prior Nicholson (born in Newark-upon-Trent, Nottinghamshire, 1872, died in Blewbury, Berkshire, 1949)\nIssued by Harper's Magazine, New York. \r\n\r\nThe Beggarstaffs (ie. James Ferrier Pryde & Sir William Newzam Nicholson) created  their Yeoman of the Guard [Beefeater] design as a speculative poster, originally  thinking it would make a good advertisement for extract of beef, or for Gilbert &  Sullivan's opera 'The Yeoman of the Guard'. Rejected for both purposes, the  design was sold by The Artistic Supply Company to Harper's of New York (a  pioneer of the artistic poster) who used it to advertise the European edition of  their magazine. The Beggarstaffs insisted on designing the lettering as well as the  image of the poster, and when it was posted up (all over Britain) , it triggered  much favourable and critical comment for its bold, unconventional composition.","historicalContext":"","briefDescription":"Portion (left-hand) of a poster issued adverting 'Harper's Magazine' (see E.33-1951); Showing a graphic image of a yeoman of the guard; Colour lithograph on paper; Design by Beggarstaff Brothers; Great Britain; 1895.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1"},{"reference":{"text":"Exhibition of British and foreign posters","id":"AUTH411794"},"details":"","free":"No. 39 in the catalogue for the V&A 'Exhibition of British and foreign posters' (1931)"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"man","id":"x35641"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.370-1921"],"accessionNumberNum":"370","accessionNumberPrefix":"E","accessionYear":1921,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-23","recordCreationDate":"2009-06-30","availableToBook":false}}