{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O70000"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O70000/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AT2350/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AT2350/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006AT2350","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2012FV1117","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O70000/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O70000","accessionNumber":"12851:11","objectType":"Trade card","titles":[{"title":"Trade card for M. Lycett","type":"generic title"}],"summaryDescription":"By the early 18th century, images of black men and women had become quite common on trade signs hanging outside shops and inns and on business cards. Portraits were known as 'Blackamoors' heads'. This example is typical of the genre. Images of black people were particularly associated with luxury imports from abroad, such as tea, coffee and chocolate, which are mentioned on this card. Tobacco and sugar, which were planted and harvested by African slaves forced to labour in Britain's American colonies and in the West Indian plantations established by Europeans, also often feature on similar cards.","physicalDescription":"Trade card for a grocer specialising in selling tea and coffee in London depicting a bust portrait of partially nude black woman wearing earrings and a necklace in a frame at the top of the card. ","artistMakerPerson":[{"name":{"text":"Unknown","id":"A1848"},"association":{"text":"","id":""},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"}],"techniques":[{"text":"engraving","id":"AAT53225"}],"materialsAndTechniques":"Engraving","categories":[{"text":"Black History","id":"THES48989"},{"text":"Ephemera","id":"THES252985"},{"text":"Slavery & Abolitionism","id":"THES49008"},{"text":"Trade cards","id":"THES48882"},{"text":"Tea, Coffee & Chocolate wares","id":"THES48886"},{"text":"Colonialism and Empire","id":"THES253004"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AT2350","2012FV1117"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"GG","shelf":"66","box":""}],"partTypes":[[{"text":"print","id":""}],[{"text":"Trade card","id":""}]],"contentWarnings":[{"apprise":"Yes-general","note":"NB. While the term 'blackamoor' has been used in this record, it has since fallen from usage and is now considered offensive. The term is repeated in this record in its original historical context."}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"18th century","earliest":"1700-01-01","latest":"1800-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[],"dimensionsNote":"1/4 Imperal portrait","marksAndInscriptions":[{"content":"M:Lycett / AT THE / Blackmoors Head in Tyler Street, / near Major Fouberts Passage, / Carnaby Market, / LONDON. / Sells all sorts of fine Teas, / Coffee, Chocolate.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"NB. While the term 'blackamoor' has been used in this record, it has since fallen from usage and is now considered discriminatory. Historically, “Blackamoor” imagery contributed to negative stereotyping of black people. The term is repeated in this record in its original historical context.\r\nFurthermore the woman's garment is fashioned to reveal her breasts in an example of hyper-sexualisation which can also be interpreted as further racial stereotyping in the depiction of Black women.","historicalContext":"","briefDescription":"Trade card for a grocer, M. Lycett, giving the address as 'At the Blackmoors Head in Tyler Street, near Major Fouberts Passage,  Carnaby Market, LONDON'. Britain, 18th century.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["12851:11"],"accessionNumberNum":"12851","accessionNumberPrefix":"","accessionYear":null,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-24","recordCreationDate":"2002-11-12","availableToBook":false}}