{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O68705"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O68705/"}},"images":null,"see_also":null},"record":{"systemNumber":"O68705","accessionNumber":"IS.77-1987","objectType":"Indian film poster","titles":[{"title":"Seeta aur Geeta (1972)/ Seeta and Geeta","type":""}],"summaryDescription":"","physicalDescription":"The title  'Seeta aur Geeta' indicates a well known theme of twins and mistaken identity in Indian film.  The poster is dominated by a large scale female portrait (Hema Malini) wearing a white hat. Placing her image at the centre indicates that the narrative revolves around her. Emphasis is placed on her eyes which evoke a playful, coy and seductive expression . This poster design uses a triangular format to link the characters.  Placed on either side of the large portrait are two much smaller scale male figures, one on the right hand side is wearing a suit and playing a flute and the one on the left hand side is in casual dress and is carrying bamboo poles over his shoulder.  Placed above her and forming the apex of the triangular design is a small scale image of Hema Malini  in a costume which indicates a  rural/village type  setting  for the film.  The title runs across the top of the poster.","artistMakerPerson":[{"name":{"text":"Karkare, Diwakar","id":"A6287"},"association":{"text":"Designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"Paper","id":"x30308"},{"text":"Printing ink","id":"AAT187371"}],"techniques":[{"text":"Lithography","id":"AAT53271"}],"materialsAndTechniques":"Printed, paper","categories":[{"text":"Film and Cinema","id":"THES264410"}],"styles":[],"collectionCode":{"text":"SSEA","id":"THES48598"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"002","id":"THES394924"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Film poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Bombay","id":"x30829"},"association":{"text":"Made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1972","earliest":"1972-01-01","latest":"1972-12-31"},"association":{"text":"Made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"102","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"75","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Indian film poster","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["IS.77-1987"],"accessionNumberNum":"77","accessionNumberPrefix":"IS","accessionYear":1987,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-29","recordCreationDate":"2002-10-23","availableToBook":true}}