{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O68618"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O68618/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AL3925/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AL3925/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AL3925","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O68618","accessionNumber":"IS.75-1987","objectType":"Indian film poster","titles":[{"title":"Satyam Shivam Sundaram (1978)","type":""},{"title":"Love, Truth and Beauty","type":""},{"title":"Love Sublime","type":""}],"summaryDescription":"This film, <i>Satyam Shivam Sundaram</i> (1978), is known for its overtly sexual images of women. The director claimed that he was revealing an inherent sexuality that was a natural part of everyday rural life. The use of traditional rural costume enabled him to do this. The imagery alludes to the classic religious iconography of Krishna and Radha and to the story of Krishna as the divine lover. Krishna steals the clothes of the <i>gopis</i> (milkmaids) and hides in a nearby tree to watch them as they bathe.","physicalDescription":"This poster has one central image of a woman (Zeenat Aman) set against a white background.  She is in a very revealing rural costume in a sexually provocative pose  reclining against a tree. Behind her sitting in the branches of the tree is a man (the actor Shashi Kapoor) dressed in white looking down at her. This is perhaps alluding to the classic religious imagery of Krishna, Radha and the Gopis and the story of Krishna stealing the Gopis clothes and hiding in a tree nearby watching as they bathed in the river. The title is in the right hand corner in colours of yellow, orange and red which are reflected in the female costume. The typography is large and distinctive. 'Love sublime' is written below the title. The Raj Kapoor film studio logo is just above the main title.","artistMakerPerson":[{"name":{"text":"Unknown","id":"A1848"},"association":{"text":"","id":""},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"Paper","id":"x30308"},{"text":"Printing ink","id":"AAT187371"}],"techniques":[{"text":"Lithography","id":"AAT53271"}],"materialsAndTechniques":"Lithograph on paper","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Film and Cinema","id":"THES264410"}],"styles":[],"collectionCode":{"text":"SSEA","id":"THES48598"},"images":["2006AL3925"],"imageResolution":"low","galleryLocations":[{"current":{"text":"004","id":"THES394921"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Indian Film poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Bombay","id":"x30829"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1978","earliest":"1978-01-01","latest":"1978-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"IS.329-1992","id":"O472912"},"association":""},{"object":{"text":"IS.330-1992","id":"O472911"},"association":""},{"object":{"text":"IS.331-1992","id":"O472910"},"association":""},{"object":{"text":"IS.61-2001","id":"O62272"},"association":""}],"creditLine":"","dimensions":[{"dimension":"Height","value":"102","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"76.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Indian film poster","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Rachel Dwyer & Divia Patel, Cinema India: The Visual Culture of the Hindi Film, Reaktion Press, 2002"}],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[{"text":"Love","id":"AAT55165"}],"contentLiteraryRefs":[],"galleryLabels":[{"text":"This film is known for its overtly sexual images of women. The director claimed that he was  revealing an inherent sexuality that was a natural part of everyday rural life, and the use of the traditional rural costume allowed him to do that. The imagery alludes to the classic religious imagery of Krishna and Radha and the story of Krishna as the divine lover who steals the clothes of the gopis (milkmaids) and hides in a nearby tree to watch them as they bathe.","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["IS.75-1987"],"accessionNumberNum":"75","accessionNumberPrefix":"IS","accessionYear":1987,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-29","recordCreationDate":"2002-10-21","availableToBook":true}}