{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O68602"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O68602/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AL3929/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AL3929/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AL3929","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O68602","accessionNumber":"IS.94-1988","objectType":"Indian film poster","titles":[{"title":"Devdas (1955)","type":""}],"summaryDescription":"A classic of Indian cinema, <i>Devdas</i> (1955) is a tale of childhood sweethearts who are unable to marry because of their caste/class differences. The hero goes to Calcutta to escape his sorrows and is befriended by a prostitute, but his ultimate weakness drives him to alcohol and eventual death. In this poster the two women are differentiated by the way in which they wear their hair. The prostitute is depicted with loose hair, while the childhood sweetheart has her hair neatly tied.","physicalDescription":"The poster design uses a triangular format  to link the three main characters of the film. At the top is a large scale portrait of the character Devdas (Dilip Kumar), his facial expression is one of sorrow and the image is in shades of grey. At the other two angles of this triangular format  are full figure images of women. One (Vyjayanthimala)  is dressed in a brightly coloured sari , her hair is  shown loose to indicate her role as a prostitute.  The other (Suchitra Sen)  is wearing a  white sari with neatly tied hair. This indicates the difference in social status  between them. The titles run across the bottom of the poster","artistMakerPerson":[{"name":{"text":"Unknown","id":"A1848"},"association":{"text":"","id":""},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"Paper","id":"x30308"},{"text":"Printing ink","id":"AAT187371"}],"techniques":[{"text":"Lithography","id":"AAT53271"}],"materialsAndTechniques":"Lithograph on paper","categories":[{"text":"Entertainment & Leisure","id":"THES48959"}],"styles":[],"collectionCode":{"text":"SSEA","id":"THES48598"},"images":["2006AL3929"],"imageResolution":"low","galleryLocations":[{"current":{"text":"004","id":"THES394921"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Indian Film poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Bombay","id":"x30829"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1955","earliest":"1955-01-01","latest":"1955-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"102","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"76","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Indian film poster","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Rachel Dwyer & Divia Patel, Cinema India: The Visual Culture of the Hindi Film, Reaktion Press, 2002"}],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[{"text":"Love","id":"AAT55165"}],"contentLiteraryRefs":[],"galleryLabels":[{"text":"A classic of Indian cinema, this is a tale of childhood sweethearts unable to marry because of their caste/class differences. The hero goes to Calcutta to escape his sorrows and is befriended by a prostitute, but his ultimate weakness drives him to alcohol and eventual death. In this poster the two women are differentiated by the way they wear their hair: the prostitute is depicted with loose hair, while his childhood sweetheart has neatly tied hair","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["IS.94-1988"],"accessionNumberNum":"94","accessionNumberPrefix":"IS","accessionYear":1988,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-29","recordCreationDate":"2002-10-18","availableToBook":true}}