{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O68587"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O68587/"}},"images":null,"see_also":null},"record":{"systemNumber":"O68587","accessionNumber":"IS.130-1988","objectType":"Indian film poster","titles":[{"title":"Pakeezah (1971)/ Pure Heart","type":""}],"summaryDescription":"","physicalDescription":"The poster is dominated by the image of an embracing couple (Meena Kumari and Ashok Kumar), in the foreground set against a plain blue background. The English title runs across  the top of the poster in bright yellow lettering, the Hindi and Urdu title are much smaller and placed below the main title on the right hand side.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Pamart","id":"A6284"},"association":{"text":"Designer","id":"AAT25190"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"Paper","id":"x30308"},{"text":"Printing ink","id":"AAT187371"}],"techniques":[{"text":"Lithography","id":"AAT53271"}],"materialsAndTechniques":"Printed, paper","categories":[{"text":"Film and Cinema","id":"THES264410"}],"styles":[],"collectionCode":{"text":"SSEA","id":"THES48598"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"004","id":"THES394921"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Film poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Bombay","id":"x30829"},"association":{"text":"Made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1971","earliest":"1971-01-01","latest":"1971-12-31"},"association":{"text":"Made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"IS.165-1992","id":"O68678"},"association":""}],"creditLine":"","dimensions":[{"dimension":"Height","value":"102","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"76","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Indian film poster","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Rachel Dwyer & Divia Patel, Cinema India: The Visual Culture of the Hindi Film, Reaktion Press, 2002"}],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"This classic film tells the story of the courtesan, Sahibjaan. The poster depicts a classic scene from the film where Sahibjaan is reunited with her true love, Salim and shows that, despite her profession, the heroine's heart belongs to one man.","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["IS.130-1988"],"accessionNumberNum":"130","accessionNumberPrefix":"IS","accessionYear":1988,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-29","recordCreationDate":"2002-10-18","availableToBook":true}}