{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O68066"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O68066/"}},"images":null,"see_also":null},"record":{"systemNumber":"O68066","accessionNumber":"E.658-1997","objectType":"Typography","titles":[{"title":"\"it.\"","type":"assigned by artist"}],"summaryDescription":"","physicalDescription":"A sheet of white paper which acts as a support for a collage of pieces of paper on which are printed samples of typography.  The letters 'it' are printed in a technique which renders them out of focus.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Antoni & Alison","id":"A6158"},"association":{"text":"designed","id":"AAT25190"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"printing","id":"AAT187371"},{"text":"paper","id":"x30308"},{"text":"paper","id":"x30308"},{"text":"felt tip pen","id":"x32044"}],"techniques":[{"text":"printing","id":"AAT53319"},{"text":"collage","id":"AAT138699"},{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"collage, and printing on paper","categories":[{"text":"Typography","id":"THES260188"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"FD","shelf":"22","box":""}],"partTypes":[[{"text":"drawing","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"1994","earliest":"1994-01-01","latest":"1994-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"27.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"43","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'PERFECT / ULTRA / FURTHER / PERFECT'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"ink","method":"typography","position":"front","script":"","translation":"","transliteration":"","type":"Decoration","note":"Decoration; front; typography; ink"},{"content":"'ALL    BLACK    PRINTS    BLACK / ALL    OTHER    INFILLS    PRINT    BLUE    PT304c'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"pencil","method":"handwriting","position":"top left back","script":"","translation":"","transliteration":"","type":"Textual information","note":"Textual information; top left back; handwriting; pencil"},{"content":"'11.'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"pencil","method":"handwriting","position":"top left back","script":"","translation":"","transliteration":"","type":"Unknown","note":"Unknown; top left back; handwriting; pencil"},{"content":"'68'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"ballpoint pen","method":"handwriting","position":"on sticky label on top right back","script":"","translation":"","transliteration":"","type":"Unknown","note":"Unknown; on sticky label on top right back; handwriting; ball point pen"}],"objectHistory":"'IT' was designed in September 1994 for Spring/ Summer '95.  This collection focuses on slogans and was designed during a traumatic period of the duo's career, the loss of a close friend through AIDS caused them great distress.  The 'feel-good' factor behind the 'IT' collection, was based on slogans broadcasting positive happy messages.  This collection coincided with the reappearance of the term the 'It Girl' in the mid '90s.  Antoni & Alison (A&A) see themselves as having played an important role in the bold, positive feeling that the 'It Girl' represents.  During this period A&A moved away from the labour intensive screen printing to the use of transfer printing.  This collection of material includes a scribbled design on a napkin, the collection plan, notebook and notes, collages of slogans, a transfer and sample on jersey.","historicalContext":"","briefDescription":"Typography","bibliographicReferences":[],"production":"There is a note on a scrap of notepaper stating 'designed Sept '94 for S/S '95'.  This collection was therefore designed in Autumn 1994 for the Spring/Summer of the following  year.","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.658-1997"],"accessionNumberNum":"658","accessionNumberPrefix":"E","accessionYear":1997,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2002-09-27","availableToBook":false}}