{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O66960"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O66960/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AX5777/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AX5777/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AX5777","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AX5785","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AX5774","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AX5770","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O66960","accessionNumber":"W.62-2002","objectType":"Standard lamp","titles":[{"title":"Set Up Shades","type":"assigned by artist"}],"summaryDescription":"The conical lampshade is an archetypal form - it is what most people imagine a lamp should look like. Designer Marcel Wanders believes that using archetypes in his designs helps to make the objects look familiar, so that consumers feel comfortable with them even when they are new and unusual.\r\n\r\nSet Up Shades was one of Wanders's earliest significant design projects. His ideas about archetypes were shared by many other Dutch designers in the 1990s, when a small version of Set Up Shades was selected for the highly influential Droog Design collection. This larger version was introduced in 2002 by Moooi, a company founded in Amsterdam in 2000. Marcel Wanders is the Art Director of Moooi, and designs the majority of the company's products.","physicalDescription":"A tower of seven identical conical white lampshades supported on a metal frame, containing an electric light fitting attached to cabling.","artistMakerPerson":[{"name":{"text":"Wanders, Marcel","id":"A6183"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Moooi","id":"C2547"},"association":{"text":"manufacturer","id":"x33306"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"polyvinyl chloride","id":"AAT14513"},{"text":"metal","id":"AAT10900"}],"techniques":[],"materialsAndTechniques":"PVC/ cotton laminate on a metal frame, electrical light fittings and cabling","categories":[{"text":"Lighting","id":"THES48925"},{"text":"Plastic","id":"THES49026"},{"text":"Furniture","id":"THES48948"}],"styles":[],"collectionCode":{"text":"FWK","id":"THES48597"},"images":["2006AX5777","2006AX5785","2006AX5774","2006AX5770"],"imageResolution":"low","galleryLocations":[{"current":{"text":"001","id":"THES391788"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Standard lamp","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Netherlands","id":"x29020"},"association":{"text":"designed","id":"x29338"},"note":""},{"place":{"text":"Netherlands","id":"x29020"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"productionDates":[{"date":{"text":"1988","earliest":"1988-01-01","latest":"1988-12-31"},"association":{"text":"designed","id":"x29338"},"note":""},{"date":{"text":"2002","earliest":"2002-01-01","latest":"2002-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by the manufacturer","dimensions":[{"dimension":"Height","value":"180","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Diameter","value":"40","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Standard lamp, \"Set Up Shades\"; seven conical white lampshades each made of PVC/ cotton laminate supported on a metal frame to form a tower containing an electric light fitting attached to cabling; designed by Marcel Wanders, 1988, manufactured by Moooi, 2002","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"SET UP SHADES 7, STANDARD LAMP\r\nDesigned by Marcel Wanders (Dutch, born 1963), 1988\r\nMade by Moooi, The Netherlands, 2002\r\nPVC / cotton laminate on metal frame, electric light fitting\r\n\r\nThe form of each shade in this lamp is archetypal. Marcel Wanders believes that using archetypes in his designs helps to make the objects familiar and acceptable to consumers, even when they are new and unfamiliar. Many Dutch designers shared this idea in the 1990s, when Set Up Shades was selected for the Droog Design Foundation collection. The Dutch firm Moooi introduced this larger production version in 2002. \r\n\r\nGiven by Moooi, The Netherlands\r\nW.62-2002","date":{"text":"2002-2006","earliest":"2002-01-01","latest":"2006-12-31"}}],"partNumbers":["W.62-2002"],"accessionNumberNum":"62","accessionNumberPrefix":"W","accessionYear":2002,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":["2024NU6921"],"recordModificationDate":"2025-07-31","recordCreationDate":"2002-08-14","availableToBook":true}}