{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O64597"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O64597/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AM7686/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AM7686/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006AM7686","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O64597/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O64597","accessionNumber":"C.4-1998","objectType":"Vase","titles":[{"title":"Green and Gold Florian","type":"manufacturer's title"}],"summaryDescription":"<b>Object Type</b><br>The shape of this vase is described as 'baluster' and is a classic form most closely identified with Chinese ceramics of the 18th century.  A vase as slim and as highly decorated as this was not expected to contain flowers; instead it is an ornamental object in its own right.<br><br><b>Materials & Making</b><br>William Moorcroft (1872-1945) was not the only designer to re-introduce the Medieval technique of trailing slip (liquid clay) by hand, using a pipette (like icing a cake). However, in refining the process so much and in continuing to specialise in it at his own pottery from 1913, he made it distinctively his own. He used a white porcelain-like body, capable of withstanding high temperatures. This maintained the crisp precision of the lines and helped in their containment of the different metal oxide colours.<br><br><b>Trading</b><br>Florian Ware was Moorcroft's own name for a specific range but his employers, Macintyre, used the name for all art wares made in his department, even when they had been introduced before his arrival in 1898.  It was sold through Liberty's and Osler's in London; Tiffany in New York and Rouard in Paris and was bought both by dedicated collectors and a wider public with aesthetic aspirations.","physicalDescription":"Slender vase, with narrow, low waist. Gilded floral decoration on a green and blue ground.","artistMakerPerson":[{"name":{"text":"Moorcroft, William","id":"A8667"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"James Macintyre & Co. (Ltd.)","id":"A9135"},"association":{"text":"manufacturer","id":"x33306"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Earthenware, with tube-lined decoration, coloured glazes and gilding","categories":[{"text":"Ceramics","id":"THES48982"},{"text":"Vases","id":"THES48879"},{"text":"British Galleries","id":"THES48985"}],"styles":[],"collectionCode":{"text":"CER","id":"THES48594"},"images":["2006AM7686"],"imageResolution":"high","galleryLocations":[{"current":{"text":"125G (VA)","id":"THES49212"},"free":"","case":"CA8","shelf":"","box":"12"}],"partTypes":[[{"text":"Vase","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Stoke-on-Trent","id":"x29185"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"ca. 1903","earliest":"1898-01-01","latest":"1907-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Paul Atterbury, in memory of his mother, Audrey Atterbury","dimensions":[{"dimension":"Height","value":"29","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Diameter","value":"11","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Dimensions checked: Measured; 10/12/1998 by sf","marksAndInscriptions":[{"content":"'W.M. des.' in green","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"painted","position":"","script":"","translation":"","transliteration":"","type":"","note":"painted"},{"content":"'M2019' in red","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"painted","position":"","script":"","translation":"","transliteration":"","type":"","note":"painted"},{"content":"'JM & Co.' in the form of an interlaced monogram, enclosed by 'MACINTYRE / BURSLEM / ENGLAND', all in brown","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"printed","position":"","script":"","translation":"","transliteration":"","type":"","note":"printed"},{"content":"'Property of Audrey Atterbury'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"label","note":"label"}],"objectHistory":"Designed by William Moorcroft (born in Burslem, Stoke-on-Trent, Staffordshire, 1872, died in Cobridge, Staffordshire, 1945);  made by James Macintyre & Co. (Ltd.), Burslem, Staffordshire","historicalContext":"","briefDescription":"Green and gold Florian ware vase, designed by William Moorcroft for Macintyre, England, 1903","bibliographicReferences":[],"production":"Made at the Washington Works.","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"British Galleries:\nIn 1897, William Moorcroft became chief designer in the new art pottery department of the firm of James Macintyre in Burslem, Staffordshire . Macintyre's art pottery was sold at Liberty's in London, Tiffany's in New York and Rouard in Paris and helped to popularise the British Arts and Crafts style abroad.","date":{"text":"27/03/2003","earliest":"2003-03-27","latest":"2003-03-27"}},{"text":"Vase ''Green and Gold Florian' '\nDesigned by William Moorcroft, made by James Macintyre & Co, Washington Works, Stoke-on-Trent, Burslem, Staffordshire, England, about 1903\nMarks: 'WM des M 2019', painted\nStoneware, with slip tube-lined decoration and gilding\n\nC.4-1998 Given by  Paul Atterbury in memory of his mother, Audrey Atterbury","date":{"text":"23/05/2008","earliest":"2008-05-23","latest":"2008-05-23"}}],"partNumbers":["C.4-1998"],"accessionNumberNum":"4","accessionNumberPrefix":"C","accessionYear":1998,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":["2019LP7357","2019LP1087","2019LU0241"],"recordModificationDate":"2025-04-23","recordCreationDate":"2002-04-08","availableToBook":false}}