{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O62250"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O62250/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AL3951/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AL3951/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AL3951","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O62250","accessionNumber":"IS.33-2001","objectType":"Poster","titles":[{"title":"Bobby (1973)","type":""}],"summaryDescription":"This highly successful teenage romance promoted youth culture through its fashion and music. The American psychedelic poster-style with its swirling bands of colour, black background and bubble lettering is used here, as it was in the west, as a symbol of youth culture.","physicalDescription":"This poster is rendered in the style of American psychedelic posters of the 1960s. In the centre of the poster are a young couple embracing. Their image is segmented and filled with many bright colours. They are placed on a black background which is enclosed in a yellow floral boarder. The Director's name and the film title is in 'bubble' lettering at the top and bottom of the poster respectively. The RK Studio's logo is in the top right hand side.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Tilak, Tirath & Oberai","id":"A6366"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"Paper","id":"x30308"},{"text":"Printing ink","id":"AAT187371"}],"techniques":[{"text":"Lithography","id":"AAT53271"}],"materialsAndTechniques":"Lithograph on paper","categories":[{"text":"Entertainment & Leisure","id":"THES48959"}],"styles":[],"collectionCode":{"text":"SSEA","id":"THES48598"},"images":["2006AL3951"],"imageResolution":"low","galleryLocations":[{"current":{"text":"004","id":"THES394921"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Film poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"India","id":"x29790"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1973","earliest":"1973-01-01","latest":"1973-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"IS.86-1986","id":"O68710"},"association":""},{"object":{"text":"IS.99-1992","id":"O451463"},"association":""},{"object":{"text":"IS.251-1992","id":"O472990"},"association":""}],"creditLine":"Given by R.K. Studios, Mumbai, India","dimensions":[{"dimension":"Height","value":"99","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"74","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Indian film poster.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Rachel Dwyer & Divia Patel, Cinema India: The Visual  Culture of the Hindi Film, Reaktion Press, 2002."},{"reference":{"text":"","id":""},"details":"","free":"Patel, Divia; Arts of Asia, vol. 45, no. 5, September - October 2015, \"Engaging with Contemporary South Asia\",  p.86, no. 21."}],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[{"text":"Love","id":"AAT55165"}],"contentLiteraryRefs":[],"galleryLabels":[{"text":"This highly successful teenage romance promoted youth culture through its fashion and music. The American psychedelic poster-style with its swirling bands of colour, black background and bubble lettering is used here, as it was in the west, as a symbol of youth culture.","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["IS.33-2001"],"accessionNumberNum":"33","accessionNumberPrefix":"IS","accessionYear":2001,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-29","recordCreationDate":"2001-08-22","availableToBook":true}}