{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O61791"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O61791/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AL3693/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AL3693/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AL3693","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O61791","accessionNumber":"IS.52-2001","objectType":"Film poster","titles":[{"title":"Humayun (1943)","type":""}],"summaryDescription":"Advertising for historical films such as this aimed to convey  a sense of the glory of India's past - and many of them focused on the Mughal period. The films had fantastic sets and sumptuous costumes and the advertising reproduced key elements which evoked the 'essence' of the Mughal period. In this example the key elements are the Emperor's portrait adorned with a jewelled turban and the silhouette of the domed buildings in the background.","physicalDescription":"The cover has three portraits in profile cascading down from the top left hand corner to the bottom right hand corner. The male portrait at the bottom is of the Mughal Emperor Humayun adorned with a jewelled turban. In the background there are silhouettes of Mughal monuments. The Title runs across the bottom and on the bottom right hand side is the price of the booklet (4 annas).","artistMakerPerson":[{"name":{"text":"Unknown","id":"A1848"},"association":{"text":"","id":""},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"Paper","id":"x30308"},{"text":"Printing ink","id":"AAT187371"}],"techniques":[{"text":"Lithography","id":"AAT53271"}],"materialsAndTechniques":"Lithograph on paper","categories":[{"text":"Entertainment & Leisure","id":"THES48959"}],"styles":[],"collectionCode":{"text":"SSEA","id":"THES48598"},"images":["2006AL3693"],"imageResolution":"low","galleryLocations":[{"current":{"text":"001","id":"THES394718"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Film booklet","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Bombay","id":"x30829"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1943","earliest":"1943-01-01","latest":"1943-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"IS.8-2001","id":"O61758"},"association":""}],"creditLine":"Given by Mehboob Productions (Private) Ltd., Mumbai, India","dimensions":[{"dimension":"Height","value":"18.7","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"12","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Indian film poster.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Rachel Dwyer & Divia Patel, Cinema India: The Visual Culture of the Hindi Film, Reaktion Press, 2002"}],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"This booklet was displayed with a group of booklets:\r\nSong booklets are unique to Indian cinema. They contain a film synopsis, stills and song lyrics. The booklets were sold to the audience for a few annas (pence) and in the absence of cheap recordings people would be able to sing the songs at home using the lyrics. In most cases the text was reproduced in Hindi, Urdu and English. Often artists could be more creative and innovative with the booklet covers than the posters.","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["IS.52-2001"],"accessionNumberNum":"52","accessionNumberPrefix":"IS","accessionYear":2001,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-30","recordCreationDate":"2001-08-08","availableToBook":true}}