{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O61789"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O61789/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AL3688/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AL3688/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AL3688","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O61789","accessionNumber":"IS.24-2001","objectType":"Film poster","titles":[{"title":"Anokhi Ada (1948)","type":""}],"summaryDescription":"In this love triangle, the narrative revolves around the heroine's loss of memory. She has two suitors, one before her loss of memory  and the other after. One is a professor and the other an adventurer. The poster artist, Bide Viswanathan, went on to design the Mother India film booklet. A characteristic of his work is his attention to detail. He uses all the key elements of the love triangle and brings them together in a beautifully detailed painterly design, which includes a drawing of a cupid to reinforce the theme of love.","physicalDescription":"In the foreground is a female portrait. On a smaller scale and filling the area around the portrait are images of two men and woman in a green sari. The English title is in the top right hand corner and just below that is an image of cupid firing his arrow - thus indicating the theme of the film. The entire image is framed in a pale green boarder and the poster is executed in a very painterly manner with delicate brush strokes and attention paid to colour and shading. This care and attention  is typical of the artist Bide Viswananthan.  The Hindi title runs across the bottom of the poster inside the green border.","artistMakerPerson":[{"name":{"text":"Viswanathan, Bide","id":"A6372"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"Paper","id":"x30308"},{"text":"Printing ink","id":"AAT187371"}],"techniques":[{"text":"Lithography","id":"AAT53271"}],"materialsAndTechniques":"Lithograph on paper","categories":[{"text":"Entertainment & Leisure","id":"THES48959"}],"styles":[],"collectionCode":{"text":"SSEA","id":"THES48598"},"images":["2006AL3688"],"imageResolution":"low","galleryLocations":[{"current":{"text":"005","id":"THES394922"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Film poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Bombay","id":"x30829"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1948","earliest":"1948-01-01","latest":"1948-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"IS.17-2001","id":"O61782"},"association":""}],"creditLine":"Given by Mehboob Productions (Private) Ltd., Mumbai, India","dimensions":[{"dimension":"Height","value":"76","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"51","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Indian film poster.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Rachel Dwyer & Divia Patel, Cinema India: the Visual Culture of the Hindi Film, Reaktion Press, 2002."}],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[{"text":"Love","id":"AAT55165"}],"contentLiteraryRefs":[],"galleryLabels":[{"text":"In this love triangle, the narrative revolves around the heroine's loss of memory. She has two suitors, one before her loss of memory  and the other after. One is a professor and the other an adventurer. The poster artist, Bide Viswanathan, went on to design the Mother India film booklet. A characteristic of his work is his attention to detail. He uses all the key elements of the love triangle and brings them together in a beautifully detailed painterly design, which includes a drawing of a cupid to reinforce the theme of love.","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["IS.24-2001"],"accessionNumberNum":"24","accessionNumberPrefix":"IS","accessionYear":2001,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-29","recordCreationDate":"2001-08-08","availableToBook":true}}