{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O585925"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O585925/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2007BM2476/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2007BM2476/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2007BM2476","copyright":"©Victoria and Albert Museum, London/The Lady","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O585925","accessionNumber":"E.1539-1954","objectType":"Fashion drawing","titles":[],"summaryDescription":"This is an original artwork for a fashion illustration by Marcel Fromenti for <i>The Lady</i>, a weekly magazine for women published since 1885. At the time it was made, Fromenti was the main artist for <i>The Lady</i>'s fashion articles. The glamorous women in his drawings modelled both couture and high-end ready-to-wear garments with equal panache and elegance. Couture dresses and suits by leading Paris and London couturiers such as Christian Dior, Pierre Balmain and Norman Hartnell were drawn with the same flair as designs from British ready-to-wear labels such as Susan Small, Roecliff & Chapman, and Marcus. The articles described the fashion developments of their day in simple, accessible terms that contributed greatly to <i>The Lady</i>'s popularity with its readers. Pencil notes record the designers, fabric and colour details, alongside technical instructions to the printers as to how these images should be incorporated into the printed page and at what scale.\n\nThis illustration shows a tailored skirt suit and coat by Hardy Amies (1909-2003), who was one of the leading London couturiers. Amies counted Queen Elizabeth II and  members of the aristocracy among his clientele. He specialised in fine tailoring. These designs are for his  boutique line, which was basically ready-to-wear, so the designs are simpler than his custom-made models would have been. A pencil note indicates that the coat is made from red and black Linton tweed. Linton Tweeds Limited was  founded in Carlisle in 1912 by William Linton. They supplied fabrics to designers including Edward Molyneux, who introduced Coco Chanel to them in the 1920s. The House of Chanel remains Linton's biggest and most high-profile customer. Lintons provided cloths to many Paris couturiers as well as British couture houses such as Amies, and, at the time of this sketch being made, also had strong trade with the United States, providing the Americans with authentic Linton fabrics to capture the style of the Paris couture models.","physicalDescription":"Fashion drawing. Two women in designs by Hardy Amies. On the left, a black barathea suit with a below-the-knee length knife-pleated full skirt and jacket with a nipped-in waist, peplum and Peter Pan collar. On the right, a coat in red and black Linton tweed. Both women carry satchels, the one on the right also wears a small hat while the one on the right carries her hat. Pencil notes give colour and materials and designer details.","artistMakerPerson":[{"name":{"text":"Fromenti, Marcel","id":"A22072"},"association":{"text":"artist","id":"AAT25103"},"note":""},{"name":{"text":"Hardy Amies","id":"A6913"},"association":{"text":"fashion designer","id":"AAT25198"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"pen and ink","id":"x30618"},{"text":"wash","id":"AAT11051"},{"text":"chinese white","id":"AAT13770"}],"techniques":[],"materialsAndTechniques":"Pen and ink, wash and chinese white","categories":[{"text":"Drawings","id":"THES48966"},{"text":"Fashion","id":"THES48957"},{"text":"Fashion plates","id":"THES48956"},{"text":"Illustration","id":"THES48938"},{"text":"Womenswear","id":"THES49044"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2007BM2476"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"FD","shelf":"16","box":""}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[],"productionDates":[{"date":{"text":"1953-1954","earliest":"1953-01-01","latest":"1954-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Editor of 'The Lady'","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Inscribed with the designers' names, descriptions in French, and dated on the back"}],"objectHistory":"Hardy Amies (1909-2003) was one of the leading British couturiers, who counted Queen Elizabeth II and members of the aristocracy among his clientele. He specialised in fine tailoring. These designs are for his boutique line, which was basically ready-to-wear, so the designs are simpler than his custom-made models would have been.\n\nA pencil note indicates that the coat is made from red and black Linton tweed. Linton Tweeds Limited was founded in Carlisle in 1912 by William Linton. They supplied fabrics to designers including Edward Molyneux, who introduced Coco Chanel to them in the 1920s. The House of Chanel remains Linton's biggest and most high-profile customer. Lintons provided cloths to many Paris couturiers as well as British couture houses such as Amies, and, at the time of this sketch being made, also had strong trade with the United States, providing the Americans with authentic Linton fabrics to capture the style of the Paris couture models. (DMC)","historicalContext":"","briefDescription":"Marcel Fromenti. Suit and coat from the Hardy Amies boutique, for <i>The Lady</i>. 1953-54","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1954 </u> London: HMSO, 1963"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[{"text":"Hardy Amies","id":"A6913"}],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1539-1954"],"accessionNumberNum":"1539","accessionNumberPrefix":"E","accessionYear":1954,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2009-06-30","availableToBook":false}}