{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O585910"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O585910/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2007BM2475/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2007BM2475/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2007BM2475","copyright":"©Victoria and Albert Museum, London/The Lady","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O585910","accessionNumber":"E.1555-1954","objectType":"Fashion drawing","titles":[],"summaryDescription":"This is an original artwork for a fashion illustration by Marcel Fromenti for <i>The Lady</i>, a weekly magazine for women published since 1885. At the time it was made, Fromenti was the main artist for <i>The Lady</i>'s fashion articles. The glamorous women in his drawings modelled both couture and high-end ready-to-wear garments with equal panache and elegance. Couture dresses and suits by leading Paris and London couturiers such as Christian Dior, Pierre Balmain and Norman Hartnell were drawn with the same flair as designs from British ready-to-wear labels such as Susan Small, Roecliff & Chapman, and Marcus. The articles described the fashion developments of their day in simple, accessible terms that contributed greatly to <i>The Lady</i>'s popularity with its readers. Pencil notes record the designers, fabric and colour details, alongside technical instructions to the printers as to how these images should be incorporated into the printed page and at what scale.","physicalDescription":"Drawing of two suits and an afternoon dress and jacket by Dereta and Fleuré (or possibly \"Henri\"). In lower left corner of sheet, a Dereta skirt suit consisting of a pencil skirt andcurved cutaway jacket, worn over a dark top, with a patterned scarf at the neck. The model wears a dark hat and gloves and carries a rolled umbrella. In upper right corner, two models in Fleuré outfits. On the left is a blue worsted crepe pencil skirted suit with a belted jacket with deep peplum and cape collar edged with braid. The model carries a handbag, rolled umbrella, and wears a small hat of massed flowers with a veil. On the right is a day dress in grey shantung, a button through sheath with a short, loose  jacket worn over it with black gloves and handbag and a light coloured hat with a small brim. 1 of 94 sheets of fashion drawings.  Inscribed with the designers' names, descriptions in French, and dated on the back.","artistMakerPerson":[{"name":{"text":"Fromenti, Marcel","id":"A22072"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Dereta","id":"AUTH318136"},"association":{"text":"designer","id":"x36960"},"note":""},{"name":{"text":"Fleuré","id":"AUTH318137"},"association":{"text":"designer","id":"x36960"},"note":"possibly. The written attribution can also be read as \"Henri\"."}],"artistMakerPeople":[],"materials":[{"text":"pen and ink","id":"x30618"},{"text":"wash","id":"AAT11051"},{"text":"chinese white","id":"AAT13770"}],"techniques":[],"materialsAndTechniques":"Pen and ink, wash and chinese white","categories":[{"text":"Drawings","id":"THES48966"},{"text":"Fashion","id":"THES48957"},{"text":"Fashion plates","id":"THES48956"},{"text":"Illustration","id":"THES48938"},{"text":"Womenswear","id":"THES49044"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2007BM2475"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"FD","shelf":"16","box":""}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[],"productionDates":[{"date":{"text":"1953-1954","earliest":"1953-01-01","latest":"1954-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Editor of 'The Lady'","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Inscribed with the designers' names, descriptions in French, and dated on the back"}],"objectHistory":"","historicalContext":"","briefDescription":"Marcel Fromenti. Two suits and an afternoon dress and jacket by Dereta and Fleuré  (or possibly \"Henri\"). Drawn for <i>The Lady</i>. 1953-54","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1954 </u> London: HMSO, 1963"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1555-1954"],"accessionNumberNum":"1555","accessionNumberPrefix":"E","accessionYear":1954,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-23","recordCreationDate":"2009-06-30","availableToBook":false}}