{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O585867"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O585867/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2007BM2459/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2007BM2459/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2007BM2459","copyright":"©Victoria and Albert Museum, London/The Lady","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O585867","accessionNumber":"E.1596-1954","objectType":"Fashion drawing","titles":[{"title":"Ano","type":"assigned by artist"}],"summaryDescription":"This is an original artwork for a fashion illustration by Marcel Fromenti for <i>The Lady</i>, a weekly magazine for women published since 1885. At the time it was made, Fromenti was the main artist for <i>The Lady</i>'s fashion articles. The glamorous women in his drawings modelled both couture and high-end ready-to-wear garments with equal panache and elegance. Couture dresses and suits by leading Paris and London couturiers such as Christian Dior, Pierre Balmain and Norman Hartnell were drawn with the same flair as designs from British ready-to-wear labels such as Susan Small, Roecliff & Chapman, and Marcus. The articles described the fashion developments of their day in simple, accessible terms that contributed greatly to <i>The Lady</i>'s popularity with its readers. Pencil notes record the designers, fabric and colour details, alongside technical instructions to the printers as to how these images should be incorporated into the printed page and at what scale.","physicalDescription":"Woman in a suit by Patou called \"Ano\". She is standing slightly turned to her left, her head turned to her left, wearing a reversible coat with the tweed side inside. The coat is shown just off her shoulders, revealing a tailored jacket of fabric matching the coat lining, with no collar or lapels, a nipped-in waist and peplum, and a slim pencil skirt which appears to match the outside fabric of the coat. She wears a dark scarf, gloves, and small hat. 1 of 94 sheets of fashion drawings.  Inscribed with the designers' names, descriptions in French, and dated on the back.","artistMakerPerson":[{"name":{"text":"Fromenti, Marcel","id":"A22072"},"association":{"text":"artist","id":"AAT25103"},"note":""},{"name":{"text":"Marc Bohan","id":"A7022"},"association":{"text":"designer","id":"x36960"},"note":"probably"}],"artistMakerOrganisations":[{"name":{"text":"Jean Patou","id":"AUTH315637"},"association":{"text":"designed for","id":"x41471"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"pen and ink","id":"x30618"},{"text":"wash","id":"AAT11051"},{"text":"chinese white","id":"AAT13770"}],"techniques":[],"materialsAndTechniques":"Pen and ink, wash and chinese white","categories":[{"text":"Drawings","id":"THES48966"},{"text":"Fashion","id":"THES48957"},{"text":"Fashion plates","id":"THES48956"},{"text":"Illustration","id":"THES48938"},{"text":"Womenswear","id":"THES49044"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2007BM2459"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"FD","shelf":"16","box":""}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[],"productionDates":[{"date":{"text":"1953-1954","earliest":"1953-01-01","latest":"1954-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Editor of 'The Lady'","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Inscribed with the designers' names, descriptions in French, and dated on the back"}],"objectHistory":"","historicalContext":"","briefDescription":"Marcel Fromenti. \"Ano\", a reversible coat and coordinating skirt suit by Marc Bohan for the House of Patou. Drawn for <i>The Lady</i>. 1953-54","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1954 </u> London: HMSO, 1963"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1596-1954"],"accessionNumberNum":"1596","accessionNumberPrefix":"E","accessionYear":1954,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2009-06-30","availableToBook":false}}