{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O585863"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O585863/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2007BM2484/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2007BM2484/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2007BM2484","copyright":"©Victoria and Albert Museum, London/The Lady","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O585863","accessionNumber":"E.1600-1954","objectType":"Fashion drawing","titles":[],"summaryDescription":"This is an original artwork for a fashion illustration by Marcel Fromenti for <i>The Lady</i>, a weekly magazine for women published since 1885. At the time it was made, Fromenti was the main artist for <i>The Lady</i>'s fashion articles. The glamorous women in his drawings modelled both couture and high-end ready-to-wear garments with equal panache and elegance. Couture dresses and suits by leading Paris and London couturiers such as Christian Dior, Pierre Balmain and Norman Hartnell were drawn with the same flair as designs from British ready-to-wear labels such as Susan Small, Roecliff & Chapman, and Marcus. The articles described the fashion developments of their day in simple, accessible terms that contributed greatly to <i>The Lady</i>'s popularity with its readers. Pencil notes record the designers, fabric and colour details, alongside technical instructions to the printers as to how these images should be incorporated into the printed page and at what scale.","physicalDescription":"Three garden party dresses by Jean Patou (probably designed by Marc Bohan), Christian Dior and Pierre Balmain. On the left, a model in a draped and pleated dark crepe dress by Patou with sweetheart neckline and short sleeves, the full skirt smooth at the sides and densely pleated in the front. In the middle, a model carrying a rolled parasol in a light-coloured printed silk pencil-skirted sheath dress by Dior, with short sleeves and a draped portrait neckline. On the right, a Balmain dress with a full, densely pleated skirt and wrap-over bodice with short sleeves. All models wear elbow-length gloves and very large, wide-brimmed hats.","artistMakerPerson":[{"name":{"text":"Fromenti, Marcel","id":"A22072"},"association":{"text":"artist","id":"AAT25103"},"note":""},{"name":{"text":"Marc Bohan","id":"A7022"},"association":{"text":"designer","id":"x36960"},"note":"probably, designer for House of Patou."},{"name":{"text":"Christian Dior","id":"A1790"},"association":{"text":"designer","id":"x36960"},"note":""},{"name":{"text":"Pierre Balmain","id":"A2012"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"pen and ink","id":"x30618"},{"text":"wash","id":"AAT11051"},{"text":"chinese white","id":"AAT13770"}],"techniques":[],"materialsAndTechniques":"Pen and ink, wash and chinese white","categories":[{"text":"Drawings","id":"THES48966"},{"text":"Fashion","id":"THES48957"},{"text":"Fashion plates","id":"THES48956"},{"text":"Illustration","id":"THES48938"},{"text":"Womenswear","id":"THES49044"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2007BM2484"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"FD","shelf":"16","box":""}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[],"productionDates":[{"date":{"text":"1953-1954","earliest":"1953-01-01","latest":"1954-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Editor of 'The Lady'","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Inscribed with the designers' names, descriptions in French, and dated on the back"}],"objectHistory":"","historicalContext":"","briefDescription":"Marcel Fromenti, for <i>The Lady</i>. 1953-54. Three garden party dresses by Jean Patou, Christian Dior and Pierre Balmain.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1954 </u> London: HMSO, 1963"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1600-1954"],"accessionNumberNum":"1600","accessionNumberPrefix":"E","accessionYear":1954,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-23","recordCreationDate":"2009-06-30","availableToBook":false}}