{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O585854"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O585854/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2007BM2478/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2007BM2478/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2007BM2478","copyright":"©Victoria and Albert Museum, London/The Lady","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O585854","accessionNumber":"E.1608-1954","objectType":"Fashion drawing","titles":[],"summaryDescription":"This is an original artwork for a fashion illustration by Marcel Fromenti for <i>The Lady</i>, a weekly magazine for women published since 1885. At the time it was made, Fromenti was the main artist for <i>The Lady</i>'s fashion articles. The glamorous women in his drawings modelled both couture and high-end ready-to-wear garments with equal panache and elegance. Couture dresses and suits by leading Paris and London couturiers such as Christian Dior, Pierre Balmain and Norman Hartnell were drawn with the same flair as designs from British ready-to-wear labels such as Susan Small, Roecliff & Chapman, and Marcus. The articles described the fashion developments of their day in simple, accessible terms that contributed greatly to <i>The Lady</i>'s popularity with its readers. Pencil notes record the designers, fabric and colour details, alongside technical instructions to the printers as to how these images should be incorporated into the printed page and at what scale.","physicalDescription":"Two women in summer dresses by an unidentified designer and Susan Small. The lady on the left is wearing a flower-printed polished cotton dress with short sleeves with turned back cuffs, with elbow length gloves and a wide-brimmed hat. The lady on the right is wearing a Susan Small dress with puffed sleeves, a bow at the neckline and a full skirt, in flower-printed silk. Pencil notes give fabric and designer notes although the designer of the first dress is difficult to decipher.","artistMakerPerson":[{"name":{"text":"Fromenti, Marcel","id":"A22072"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Susan Small","id":"A19164"},"association":{"text":"fashion designer","id":"AAT25198"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"pen and ink","id":"x30618"},{"text":"wash","id":"AAT11051"},{"text":"chinese white","id":"AAT13770"}],"techniques":[],"materialsAndTechniques":"Pen and ink, wash and chinese white","categories":[{"text":"Drawings","id":"THES48966"},{"text":"Fashion","id":"THES48957"},{"text":"Fashion plates","id":"THES48956"},{"text":"Illustration","id":"THES48938"},{"text":"Womenswear","id":"THES49044"},{"text":"Day wear","id":"THES49000"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2007BM2478"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"FD","shelf":"16","box":""}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[],"productionDates":[{"date":{"text":"1953-1954","earliest":"1953-01-01","latest":"1954-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Editor of 'The Lady'","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Inscribed with the designers' names, descriptions in French, and dated on the back"}],"objectHistory":"","historicalContext":"","briefDescription":"Marcel Fromenti, for <i>The Lady</i>. 1953-54. Day dresses, one by Susan Small.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1954 </u> London: HMSO, 1963"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1608-1954"],"accessionNumberNum":"1608","accessionNumberPrefix":"E","accessionYear":1954,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-23","recordCreationDate":"2009-06-30","availableToBook":false}}