{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O585841"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O585841/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2007BM2462/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2007BM2462/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2007BM2462","copyright":"©Victoria and Albert Museum, London/The Lady","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O585841","accessionNumber":"E.1620-1954","objectType":"Fashion drawing","titles":[{"title":"Echantillon","type":"assigned by artist"}],"summaryDescription":"This is an original artwork for a fashion illustration by Marcel Fromenti for <i>The Lady</i>, a weekly magazine for women published since 1885. At the time it was made, Fromenti was the main artist for <i>The Lady</i>'s fashion articles. The glamorous women in his drawings modelled both couture and high-end ready-to-wear garments with equal panache and elegance. Couture dresses and suits by leading Paris and London couturiers such as Christian Dior, Pierre Balmain and Norman Hartnell were drawn with the same flair as designs from British ready-to-wear labels such as Susan Small, Roecliff & Chapman, and Marcus. The articles described the fashion developments of their day in simple, accessible terms that contributed greatly to <i>The Lady</i>'s popularity with its readers. Pencil notes record the designers, fabric and colour details, alongside technical instructions to the printers as to how these images should be incorporated into the printed page and at what scale.","physicalDescription":"Fashion drawing. Woman in a full-skirted, floral evening gown by Phyllis Taylor with a draped neckline. She is turned slightly to her right with her head turned to present her left profile. The gown is accessorised with elbow length gloves and a fabric stole.","artistMakerPerson":[{"name":{"text":"Fromenti, Marcel","id":"A22072"},"association":{"text":"artist","id":"AAT25103"},"note":""},{"name":{"text":"Phyllis Taylor","id":"AUTH317139"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"pen and ink","id":"x30618"},{"text":"wash","id":"AAT11051"},{"text":"chinese white","id":"AAT13770"}],"techniques":[],"materialsAndTechniques":"Pen and ink, wash and chinese white","categories":[{"text":"Drawings","id":"THES48966"},{"text":"Fashion","id":"THES48957"},{"text":"Fashion plates","id":"THES48956"},{"text":"Illustration","id":"THES48938"},{"text":"Womenswear","id":"THES49044"},{"text":"Evening wear","id":"THES48999"},{"text":"Formal wear","id":"THES48950"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2007BM2462"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"FD","shelf":"16","box":""}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[],"productionDates":[{"date":{"text":"1953-1954","earliest":"1953-01-01","latest":"1954-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Editor of 'The Lady'","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Inscribed with the designers' names, descriptions in French, and dated on the back"}],"objectHistory":"Phyllis Taylor was a high quality ready-to-wear fashion label active in the 1950s. The firm was based at 53 Great Marlborough Street, London, and sold its gowns through boutiques and fashion houses. They advertised in Vogue in the 1950s. (DMC)","historicalContext":"","briefDescription":"Marcel Fromenti. \"Echantillon\" Evening gown by Phyllis Taylor, for <i>The Lady</i>. 1953-54","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1954 </u> London: HMSO, 1963"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1620-1954"],"accessionNumberNum":"1620","accessionNumberPrefix":"E","accessionYear":1954,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2009-06-30","availableToBook":false}}