{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O561983"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O561983/"}},"images":null,"see_also":null},"record":{"systemNumber":"O561983","accessionNumber":"E.30-1973","objectType":"Poster","titles":[],"summaryDescription":"<b>Object Type</b><br>\r\nThe size of this poster is known as 8-sheet. British poster dimensions were based on the double-crown sheet unit which measures 30 by 20 inches. Since this poster measures roughly 60 x 80 inches, its size equals 8 double-crown sheets.  Standardisation of sizes (4-sheet, 8-sheet, 16-sheet, etc.) meant that bill posters could paste posters on the hoardings in modular fashion.<br><br>\r\n\r\n<b>Trading</b><br>\r\nBy the end of the 19th century, hoardings covered with brightly-coloured posters were a familiar sight. Many of these posters advertised convenience foodstuffs like dried (desiccated) soup, cocoa powder, tinned sardines and bottled sauces, reflecting new consumer demand and retail practice. Advertisers like Samuel Benson, whose firm S.H. Benson (established in 1893), produced this poster, developed techniques of branding and total campaign management to exploit new markets.<br><br>\r\n\r\n<b>Design & Designing</b><br>\r\nLettering plays a key role in the design of this bold hoarding poster, whose colour and boldness would have stood out from neighbouring posters. This boldness is matched by the trumpet blasting out the company's claim to be the best. A simple green border of foliage and coffee beans subtly alludes to the product.","physicalDescription":"Poster comprising of yellow block text with black outline against a red background. Text in different sizes gives prominence first to the trade name 'Camp' and second to the product, coffee. The words 'It is the best' come out of a trumpet. A decorative border in green represents foliage and coffee beans. Around the outside edge is a yellow border.","artistMakerPerson":[{"name":{"text":"Benson, S. H.","id":"A8141"},"association":{"text":"advertising agent","id":"x36070"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithoograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Drinking","id":"THES48965"},{"text":"Shopping","id":"THES48895"},{"text":"Advertising","id":"THES49001"},{"text":"Posters","id":"THES252963"},{"text":"Scotland","id":"THES262877"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"high","galleryLocations":[{"current":{"text":"514","id":"THES49549"},"free":"","case":"PR","shelf":"198","box":"L"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"ca. 1899","earliest":"1894-01-01","latest":"1903-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Ogilvy Benson & Mather Ltd","dimensions":[{"dimension":"Height","value":"153","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"200.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"ASK YOUR GROCER FOR / \"CAMP\" / COFFEE / IT IS THE BEST / SOLE PROPRIETORS R. PATERSON & SONS GLASGOW","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"'Ask your grocer for \"Camp\" Coffee. It is the best.' Poster advertising a product of R. Paterson & Sons, Glasgow, ca. 1899.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"lettering","id":"AAT255231"},{"text":"trumpet","id":"AAT42339"},{"text":"foliation (pattern)","id":"AAT165104"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"British Galleries:\r\n\r\nCAMP COFFEE\n\r\nAbout 1899\n\r\nLettering plays a key role in the design of this hoarding poster. The colour and bold style would have made it stand out from neighbouring posters. The confident design is matched by the image of a trumpet blasting out the company’s claim to be the best.\r\n\nColour lithograph, inks on paper\n\r\nIssued by S.H. Benson (advertising agent), London; printed in Britain \n\nGiven by Ogilvy Benson &amp; Mather Ltd\n\r\nMuseum no. E.30-1973","date":{"text":"12/2012","earliest":"2012-12-01","latest":"2012-12-31"}}],"partNumbers":["E.30-1973"],"accessionNumberNum":"30","accessionNumberPrefix":"E","accessionYear":1973,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2009-06-30","availableToBook":false}}