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Bevan (son of the painter Robert Bevan), the art director Dicky Richards, and the artist John Gilroy, resulted in some of the most memorable posters ever produced. During Gilroy’s long association with Arthur Guinness Son & Co. Ltd., he invented the famous Guinness menagerie of toucans, seals, ostriches, camels, giraffes, etc. – based on studies he made at the zoo. The campaigns also sought to associate Guinness with strength, so many of Gilroy’s designs show prodigious feats of strength. Humour, too, played an important part. Slogans like ‘Guinness is Good for You’ and ‘My Goodness My Guinness’ became popular catchphrases.","physicalDescription":"'My Goodness My Guinness' [Just think what a kink-ajou can do]. Colour lithograph poster, advertising the product of Arthur Guinness Son & Co. Ltd.. 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