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During Gilroy’s long association with Arthur Guinness Son & Co. Ltd., he invented the famous Guinness menagerie of toucans, seals, ostriches, camels, giraffes, etc. – based on studies he made at the zoo. The campaigns also sought to associate Guinness with strength, so many of Gilroy’s designs show prodigious feats of strength. Humour, too, played an important part. Slogans like ‘Guinness is Good for You’ and ‘My Goodness My Guinness’ became popular catchphrases.","physicalDescription":"Colour lithograph poster issued at the time of Queen Elizabeth II’s Coronation, showing various animals previously linked to Guinness by advertising campaigns, being borne aloft above a cheering crowd and waving Union Jacks. 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