{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O55135"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O55135/"}},"images":null,"see_also":null},"record":{"systemNumber":"O55135","accessionNumber":"E.895-2000","objectType":"Greeting card","titles":[],"summaryDescription":"Lawrence Cheung is a design consultancy working predominantly for public sector and non-profit clients. The company creates corporate identities, brochures and a variety of other materials including posters, conference and exhibition packages, signage, invitations and tickets - as well as specialising in typography. \r\n\r\nEvery year since 1988 Lawrence Cheung has produced a limited edition Chinese New Year's greeting for its clients and friends.\r\n\r\nAs well as conveying a New Years greeting, this short booklet is also celebrating the tenth anniversary of Lawrence Cheung Limited. Because of this, the relationship between noughts (zeros) and crosses (the Roman numeral for ten) is a theme running throughout. This card uses examples that can be found in everyday life: a steering wheel, a hot cross bun or a compact disc to exemplify \"this pleasingly harmonious coalition of ruler and compass\". \r\n\r\nThe Chinese animal signs are a 12-year cycle used for dating the years. They represent a cyclical concept of time, rather than the Western linear concept. The Chinese Lunar Calendar is based on the cycles of the moon and is constructed differently to the Western solar calendar. In the Chinese calendar, the beginning of the year falls somewhere between late January and early February. The Chinese have adopted the Western calendar since 1911, but the lunar calendar is still used for festive occasions such as the Chinese New Year.","physicalDescription":"This greetings card takes the form of a square, 12 page, centre folding booklet.","artistMakerPerson":[{"name":{"text":"Bowyer, David","id":"A9722"},"association":{"text":"illustrators","id":"AAT25123"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Lawrence Cheung Limited","id":"A5292"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"card","id":"x30344"}],"techniques":[{"text":"colour printing","id":"AAT53329"}],"materialsAndTechniques":"colour printing and folding","categories":[{"text":"Greeting cards","id":"THES48944"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLE","id":"THES49657"},"free":"","case":"MP","shelf":"211","box":""}],"partTypes":[[{"text":"greetings card","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1996","earliest":"1996-01-01","latest":"1996-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by Lawrence Cheung","dimensions":[{"dimension":"Height","value":"14.9","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"14.9","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"closed","note":""},{"dimension":"Width","value":"29.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"open","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"NEW YEAR GREETINGS / FROM LAWRENCE CHEUNG","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the front cover"},{"content":"GRAPHIC DESIGN / AND TYPOGRAPHY","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed inside front cover"},{"content":"The year of the ox . Also the tenth anniversary of / Lawrence Cheung Limited. Nought to ten. How very / appropriate. Could it be that there really is a bovinity / which is shaping our ends . Once the idea presented / itself we found inspiration everywher we looked. / Here is a selection of examples of this pleasingly / harmonious coalition of ruler and compass. Many different uses. Many different meanings. Yet all united / by structure and simplicity. The straight and the / curved. Thecross and the circle. Elementally geometric. / Symbolically pure . You'll find your own examples / in the most unexpected places. When you do, think of / each one as a greeting from us . February 7th 1997","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the first page over a pale circular ring motif"},{"content":"People born / in the year of / the Ox tend / like their animal sign, to / be placid and / easy-going. / They are also","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the second page to the left of an image"},{"content":"self-assured / which often / leads to them / being highly / successful / people who / have the / ability to","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the third page to the rigt of an image"},{"content":"inspire others. / Their slightly / cool attitude / and / unemotional / responses can / result in / them being","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the fourth page to the left of an image"},{"content":"misunderstood, / particularly / within family / relationships. / And these / tensions are not / helped by their / ability to anger","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the fifth page to the right of an image"},{"content":"easily and / to be petty / and mean. / Although quiet / by nature / they can speak / in public / with great","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the sixth page to the left of a image"},{"content":"eloquence, / authority and / sincerity. / They are also / extaordinarily / good with their hands. / The Chinese","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the seventh page to the right of an image"},{"content":"horoscope / signs represent / the universe / itself and are / either Yin or / Yang. The Ox / is a Yan sign / expressing the","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the eighth page to the left of an image"},{"content":"feminine force / of the Moon as / opposed to the / masculine / force of the / Sun associated / withn the Yang signs.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the ninth page to the right of an image"},{"content":"The five sign / elements are / gold, wood / water, fire / and earth. / The Ox / element is / earth.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the tenth page to the right of an image"},{"content":"Recent Ox years / 1913 / 1925 / 1937 / 1949 / 1961 / 1973 / 1985","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the eleventh page to the right of an image"},{"content":"Our special New Year greetings and thanks to / Advertising Association, Albright and Wilson, Associated / Board of the Royal Schools of Music, Association of / County Councils, Benefits Agency, British Tourist / Authority, China Travel Service, Chivas and Glenlivet Group, / Dalston City Partnership, Ford Communications, Further / Education Funding Council, Insurance Ombudsman / Bureau, Office of the Banking Ombudsman, Office of Fair / Trading, OR Media, Travel Power, Victoria and Albert / Museum . And to all our other clients over the past / ten years, all our suppliers and all our friends, we say / thank you for the stimulatinf=g and enjoyable time. / The signs are looking good for the next ten...","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the eleventh (last) page over a plae cross motif"},{"content":"Photographs by Peter Mackertich / Print by JWP Limited","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on inside back cover"},{"content":"Lawrence Cheung Limited / Graphic Design and Typography / 1-2 Atlas Mews, Ramsgate Street / London E8 2NA / T: 0171-254 2468 / F0171-923 1402 / E lc@lcdesign.demon.co.uk","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on outside back cover"}],"objectHistory":"","historicalContext":"","briefDescription":"Chinese New Year card by the designers Lawrence Cheung and the illustrator David Bowyer.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"bull","id":"x30279"},{"text":"fan","id":"AAT209970"},{"text":"light","id":"AAT56024"},{"text":"steering wheel","id":"AAT212892"},{"text":"label","id":"AAT28730"},{"text":"cd","id":"AAT196583"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.895-2000"],"accessionNumberNum":"895","accessionNumberPrefix":"E","accessionYear":2000,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-07","recordCreationDate":"2001-02-15","availableToBook":false}}