{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O549261"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O549261/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014HH9959/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014HH9959/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2014HH9959","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O549261","accessionNumber":"E.314-1981","objectType":"Poster","titles":[{"title":"Carfree Carefree","type":""}],"summaryDescription":"","physicalDescription":"'Carfree Carefree'. Colour lithograph poster promoting travel by bus. Signed.","artistMakerPerson":[{"name":{"text":"Games, Abram","id":"A7584"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"London Transport Executive","id":"A23614"},"association":{"text":"issuer","id":"x30790"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithography","categories":[{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Transport","id":"THES48881"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2014HH9959"],"imageResolution":"low","galleryLocations":[{"current":{"text":"WS001","id":"THES388375"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"issued","id":"x45592"},"note":""}],"productionDates":[{"date":{"text":"1967","earliest":"1967-01-01","latest":"1967-12-31"},"association":{"text":"issued","id":"x45592"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Artist","dimensions":[{"dimension":"Height","value":"76.1","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"50.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Dimensions taken from: <u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1","marksAndInscriptions":[{"content":"","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Signed."}],"objectHistory":"","historicalContext":"","briefDescription":"'Carfree Carefree'. Colour lithograph poster promoting travel by bus. Designed by Abram Games. Issued by the London Transport Executive. Great Britain. 1967.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[{"text":"transport","id":"x36350"}],"contentLiteraryRefs":[],"galleryLabels":[{"text":"<b>Environmentalism</b>\n\nWhether about saving the rainforests or promoting public transport, the themes of decades-old environmentalist posters still resonate today. \n\r\nThe simple, bold graphic of the orangutan points to text with a clear, direct message, while the catchy slogan ‘Carfree Carefree’ cleverly takes the shape of a bus. Both use graphics that encourage us to look more closely. \n\r\n<b>1 Man needs rain forests too </b>\r\nDesigner: Tom Eckersley \r\nDate: 1982 \r\nLocation: England \r\nMaterials: Printed paper \r\nGift of the American Friends of the V&amp;A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko \r\nMuseum no. E.287-2004 \n<b>\r\n2 Carfree Carefree </b>\r\nDesigner: Abram Games \r\nDate: 1967 \r\nLocation: England \r\nMaterials: Printed paper \r\nGiven by the Artist \r\nMuseum no. E.314-1981 \n\n[Young V&amp;A, Design Gallery, Design gives us a voice, group object label]\r\n\r\n","date":{"text":"01/07/2023","earliest":"2023-07-01","latest":"2023-07-01"}}],"partNumbers":["E.314-1981"],"accessionNumberNum":"314","accessionNumberPrefix":"E","accessionYear":1981,"otherNumbers":[{"type":{"text":"V&A microfiche","id":"THES50288"},"number":"14/E11"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2024-06-11","recordCreationDate":"2009-06-30","availableToBook":false}}