{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O549021"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O549021/"}},"images":null,"see_also":null},"record":{"systemNumber":"O549021","accessionNumber":"E.557-1981","objectType":"Animation cel","titles":[],"summaryDescription":"","physicalDescription":"Animation cel, drawn with poster colour and black ink on an acetate sheet, with a corresponding background layer on a sheet of paper underneath. The scene depicts four comical characters waiting in line at a bus stop: a woman with blonde hair, a red dress and an exaggerated bust; a bald man with plasters on his face, a blue blazer and hands in his pockets; a short man in formal, grey work clothes, holding a briefcase; and at the back of the queue, a huge, gorilla-like monster with yellow eyes and big, yellow teeth. The other characters are oblivious to the monster, but in the green bushes behind them are three shocked and stunned birds. Black ink has been used for the outlining and details. The scene is the background for an animated sequence for a commercial for 'Trebor Dandies' boiled sweets.","artistMakerPerson":[{"name":{"text":"Moo-Young, Ian","id":"AUTH406708"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Collett Dickenson, Pearce & Partners Ltd","id":"A16557"},"association":{"text":"made for","id":"x30791"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"acetate film","id":"AAT255863"},{"text":"ink","id":"AAT15012"},{"text":"poster colour","id":"AAT15039"}],"techniques":[{"text":"drawing (image-making)","id":"AAT54196"},{"text":"hand-colouring","id":"AAT133555"}],"materialsAndTechniques":"","categories":[{"text":"Film and cinema","id":"THES264410"},{"text":"Moving image","id":"THES393366"},{"text":"Advertising","id":"THES49001"},{"text":"Drawings","id":"THES48966"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"DT","shelf":"25","box":"A"}],"partTypes":[[{"text":"print","id":""}],[{"text":"drawing","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[],"productionDates":[{"date":{"text":"1980","earliest":"1980-01-01","latest":"1980-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.558-1981","id":"O549020"},"association":""}],"creditLine":"","dimensions":[{"dimension":"Height","value":"31.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":"Average size of acetate cel in the sequence. Measurement taken from departmental register."},{"dimension":"Width","value":"40.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":"Average size of acetate cel in the sequence. Measurement taken from departmental register."}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Signed ‘Moo’ and inscribed '“Trebor Davies” Commercial – Agency C.D.P. Director/ Ian Moo-Young, Production/ Moo Movies Art Director/ John Foster, Writer/ Chris Street, Animation/ Alistair McIlwain/ Moo, Design/ Paul Sample/ Moo’, and dated 1980.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"Background cel for 13 sequential cels (E.558 to 570-1981), for an animated commercial film made to sell Trebor Dandies, a brand of boiled sweets, for the advertising agency Collett Dickenson Pearce &amp; Partners Ltd, for release in Scotland, by Moo Movies, 1980. Background has two parts - an acetate cel and paper sheet (E.557a-1981).\n\nSigned ‘Moo’ and inscribed '“Trebor Davies” Commercial – Agency C.D.P. Director / Ian Moo-Young, Production / Moo Movies, Art Director / John Foster, Writer / Chris Street, Animation / Alistair McIlwain / Moo, Design / Paul Sample / Moo’ and dated 1980.\r\n\r\nThe film has won the following awards: The Silver Screen Award, Chicago, for commercials for confectionary, 1981; The Best of British Animation Award, the London Film Festival, 1981; and it was a finalist at the World Animation Festival, Annecy, France, 1981.","historicalContext":"","briefDescription":"Animation cel and background for a sequence for a 'Trebor Dandies' sweets commercial, poster colour and ink on acetate, by Ian Moo-Young and associates, 1980","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"History of Advertising Trust (n.d.), <i>Dandies Sweets Commercial: Norman Normal</i><i>, 1980-1981 </i> [catalogue record and full animation]"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.557-1981"],"accessionNumberNum":"557","accessionNumberPrefix":"E","accessionYear":1981,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-09-24","recordCreationDate":"2009-06-30","availableToBook":false}}