{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O549018"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O549018/"}},"images":null,"see_also":null},"record":{"systemNumber":"O549018","accessionNumber":"E.560-1981","objectType":"Animation cel","titles":[],"summaryDescription":"","physicalDescription":"Animation cel, drawn with poster colour and black ink on an acetate sheet. Part of a sequence for a commercial for 'Trebor Dandies' sweets, inscribed with sequence number. The cel depicts a comical character, a man with blue glasses and a moustache, wearing a grey suit and tie and matching hat, and shiny black shoes. He is reading a copy of the 'Daily Excess' newspaper and looks like he is on his way to work.\n","artistMakerPerson":[{"name":{"text":"Moo-Young, Ian","id":"AUTH406708"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Collett Dickenson, Pearce & Partners Ltd","id":"A16557"},"association":{"text":"made for","id":"x30791"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"acetate film","id":"AAT255863"},{"text":"ink","id":"AAT15012"},{"text":"poster colour","id":"AAT15039"}],"techniques":[{"text":"drawing (image-making)","id":"AAT54196"},{"text":"hand-colouring","id":"AAT133555"}],"materialsAndTechniques":"","categories":[{"text":"Film and cinema","id":"THES264410"},{"text":"Moving image","id":"THES393366"},{"text":"Advertising","id":"THES49001"},{"text":"Drawings","id":"THES48966"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"DT","shelf":"25","box":"A"}],"partTypes":[[{"text":"print","id":""}],[{"text":"drawing","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[],"productionDates":[{"date":{"text":"1980","earliest":"1980-01-01","latest":"1980-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.557-1981","id":"O549021"},"association":""}],"creditLine":"","dimensions":[{"dimension":"Height","value":"31.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":"Average size of acetate cel in the sequence. Measurement taken from departmental register."},{"dimension":"Width","value":"40.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":"Average size of acetate cel in the sequence. Measurement taken from departmental register."}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"One of 13 sequential cels (E.558 to E.570-1981) plus a background sheet with two layers (E.557), for an animated commercial film made to sell Trebor Dandies, a brand of boiled sweets, for the advertising agency Collett Dickenson Pearce &amp; Partners Ltd, for release in Scotland, by Moo Movies, 1980.\n\nSigned on the background sheet ‘Moo’ and inscribed '“Trebor Davies” Commercial – Agency C.D.P. Director / Ian Moo-Young, Production / Moo Movies, Art Director / John Foster, Writer / Chris Street, Animation / Alistair McIlwain / Moo, Design / Paul Sample / Moo’ and dated 1980.\r\n\r\nThe film has won the following awards: The Silver Screen Award, Chicago, for commercials for confectionary, 1981; The Best of British Animation Award, the London Film Festival, 1981; and it was a finalist at the World Animation Festival, Annecy, France, 1981.","historicalContext":"","briefDescription":"Animation cel, from a sequence for a 'Trebor Dandies' sweets commercial, poster colour and ink on acetate, by Ian Moo-Young and associates, 1980","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"History of Advertising Trust (n.d.), <i>Dandies Sweets Commercial: Norman Normal</i><i>, 1980-1981 </i> [catalogue record and full animation]"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.560-1981"],"accessionNumberNum":"560","accessionNumberPrefix":"E","accessionYear":1981,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-09-24","recordCreationDate":"2009-06-30","availableToBook":false}}