{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O548436"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O548436/"}},"images":null,"see_also":null},"record":{"systemNumber":"O548436","accessionNumber":"E.356-1982","objectType":"Poster","titles":[{"title":"The Small Family Car","type":""}],"summaryDescription":"","physicalDescription":"'<i>The Small Family Car</i>'. Colour offset lithograph poster advertising the contraceptive Durex, the design showing a colour photograph of a white racing car.","artistMakerPerson":[{"name":{"text":"McCann, Mike","id":"A38985"},"association":{"text":"art director","id":"x36254"},"note":""},{"name":{"text":"Campbell, Colin","id":"A38986"},"association":{"text":"copywriter","id":"x36039"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Benton & Bowles","id":"A37406"},"association":{"text":"advertising agency","id":"x36037"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[{"text":"colour offset lithography","id":"x34962"}],"materialsAndTechniques":"Colour offset lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Health","id":"THES48942"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"Y","shelf":"70","box":"C"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"issued","id":"x45592"},"note":""}],"productionDates":[{"date":{"text":"1977","earliest":"1977-01-01","latest":"1977-12-31"},"association":{"text":"issued","id":"x45592"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"38.1","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"76","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Measurements taken from: \r\n<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"'The Small Family Car'. Colour offset lithograph poster advertising the contraceptive Durex, the design featuring a photograph of a racing car. Produced by the advertising agency Benton & Bowles, the art director was Mike McCann and the copywriter Colin Campbell. Great Britain, 1977.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"racing car","id":"AAT212834"}],"contentConcepts":[{"text":"birth control","id":"x36164"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.356-1982"],"accessionNumberNum":"356","accessionNumberPrefix":"E","accessionYear":1982,"otherNumbers":[{"type":{"text":"V&A microfiche","id":"THES50288"},"number":"25/F11"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2009-06-30","availableToBook":false}}