{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O48630"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O48630/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AN7148/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AN7148/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AN7148","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AN7147","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AF5967","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2023NP8126","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O48630","accessionNumber":"W.19:1, 2-1992","objectType":"Radio cassette recorder","titles":[{"title":"My First Sony","type":"manufacturer's title"}],"summaryDescription":"Sony was founded in 1946 by Masaru Ibuka and Akio Morita as the Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company). The My First Sony range was Sony's first innovation targeted at the children’s market and its design was inspired by popular toys, the result was a product that perfectly combined fun and function. Made from a non-toxic plastic in primary colours, the design brought cutting-edge technology to children with an amplified microphone and tape deck. The name of the product highlighted the desire by the manufacturer to target consumers at an early age and build a loyal brand following.\n\n","physicalDescription":"A red moulded plastic radio cassette recorder incorporating a blue aerial with red tip, yellow circular speaker, blue handle and microphone attached by a coiled plastic cord. There is a series of blue, white, green and red buttons on the top of the device and radio frequencies printed around the left hand side of the speaker.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Sony Corporation","id":"A5666"},"association":{"text":"designer and maker","id":"x34662"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"plastic","id":"AAT14570"},{"text":"electrical components","id":"x36640"}],"techniques":[{"text":"moulded","id":"x30076"}],"materialsAndTechniques":"Moulded plastic","categories":[{"text":"Audio equipment","id":"THES49027"},{"text":"Product design","id":"THES49025"},{"text":"Plastic","id":"THES49026"},{"text":"Children & Childhood","id":"THES48980"},{"text":"Household objects","id":"THES48939"}],"styles":[],"collectionCode":{"text":"FWK","id":"THES48597"},"images":["2006AN7148","2006AN7147","2006AF5967","2023NP8126"],"imageResolution":"low","galleryLocations":[{"current":{"text":"CA003","id":"THES388362"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"CA003","id":"THES388362"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Radio cassette recorder","id":""}],[{"text":"Microphone","id":""}]],"contentWarnings":[{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Japan","id":"x29399"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"1992","earliest":"1992-01-01","latest":"1992-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"Given by Sony (UK) Ltd.","dimensions":[{"dimension":"Height","value":"23","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"34","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"unit","note":""},{"dimension":"Depth","value":"320","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"unit","note":""},{"dimension":"Depth","value":"8.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"unit","note":""}],"dimensionsNote":"Measurements from Hong Kong's global museum of visual culture, www.mplus.org.hk","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Radio cassette recorder, My First Sony, model CFM-2500, designed and manufactured by Sony, 1992, moulded plastic\n","bibliographicReferences":[],"production":"Reason For Production: Retail","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"<b>Making music </b>\r\n\r\nThis gear could be the beginnings of a home recording studio. Even though these are toys designed for kids, they’re still functional. \n\r\nThe build-your-own cardboard guitar kit uses an electric pickup to amplify the sound of the strings’ vibrations through a small speaker. And with My First Sony, aspiring music artists just need to insert a cassette, pick up the mic and press record. \n\n<b>26 My First Sony </b>\r\nDesigner: Sony Corporation \r\nDate: 1992 \r\nLocation: Designed and manufactured Japan \r\nMaterials: Plastic, electronics \r\nGiven by Sony (UK) Ltd. \r\nMuseum no. W.19-1992 \n\r\n<b>27 Electro Guitar Kit </b>\r\nDesigner: Tech Will Save Us \r\nDate: 2019 \r\nLocation: Designed England, manufactured China \r\nMaterials: Paper, plastic, electronics, string \r\nMuseum no. B.47-2022 \n\n[Young V&amp;A, Design Gallery, Design helps us to learn, group object label] ","date":{"text":"01/07/2023","earliest":"2023-07-01","latest":"2023-07-01"}}],"partNumbers":["W.19:1-1992","W.19:2-1992"],"accessionNumberNum":"19","accessionNumberPrefix":"W","accessionYear":1992,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE","Microphone","Radio cassette recorder"],"assets":[],"recordModificationDate":"2024-06-11","recordCreationDate":"2000-09-25","availableToBook":false}}