{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O48612"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O48612/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AL5001/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AL5001/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AL5001","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2025PH9500","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2025PH9499","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2025PH9498","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2025PH9496","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O48612","accessionNumber":"CIRC.231&A-1963","objectType":"Television","titles":[{"title":"Pye model CS17","type":"manufacturer's title"}],"summaryDescription":"Robin Day won his second Design Centre Award for this television, manufactured by the Cambridge based company, Pye. Pye Ltd was founded at the turn of the 20th century to produce both industrial and domestic electronics. The company started production of domestic radios in the early 1920s and televisions in the 1930s. Pye Ltd was bought by the Japanese electrical company, Sharp in 1976.\r\n\r\nDay designed televisions and radios from the late 1940s and established his partnership with Pye in 1949. This television, Model CS17, was produced in 1956. The design is similar to his work for the furniture company Hille, which combined clean lines with functionality in a simple yet stylish way.","physicalDescription":"17 inch television set in wooden case on metal stand.","artistMakerPerson":[{"name":{"text":"Day, Robin","id":"A2960"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Pye Ltd","id":"A12150"},"association":{"text":"maker","id":"AAT251917"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"wood","id":"AAT11914"},{"text":"steel","id":"AAT133751"},{"text":"glass","id":"AAT10797"}],"techniques":[],"materialsAndTechniques":"Wood, steel and glass","categories":[{"text":"Furniture","id":"THES48948"},{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Design Council Award Winner","id":"THES49046"},{"text":"Household objects","id":"THES48939"},{"text":"Electrical appliances","id":"THES49024"},{"text":"Product design","id":"THES49025"},{"text":"Telecommunication","id":"THES49028"}],"styles":[],"collectionCode":{"text":"FWK","id":"THES48597"},"images":["2006AL5001","2025PH9500","2025PH9499","2025PH9498","2025PH9496"],"imageResolution":"low","galleryLocations":[{"current":{"text":"002","id":"THES342745"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"001","id":"THES341714"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"television","id":"AAT249920"}],[{"text":"stand","id":"AAT39767"}]],"contentWarnings":[{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Cambridge","id":"x31566"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1956","earliest":"1956-01-01","latest":"1956-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"Given by the maker","dimensions":[{"dimension":"Height","value":"99","unit":"cm","qualifier":"total","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Historical significance: Winner of CoID Design of the Year award, 1957. It was praised by the judges for its 'well-organised appearance' and because 'the detailing of the lettering and and knobs is so good that they become one of the main features of the design as a whole'.\r\n\r\nGiven to the V&A Circulation Department in 1963 [60/2858c]\r\n\r\nPreviously displayed at the Bethnal Green Museum (now the V&amp;A Museum of Childhood).\r\n","historicalContext":"Robin Day was recommended to Pye by Godfrey Imhof, owner of a trendsetting New Oxford Street shop which sold electrical goods, for whom Day had designed packaging for record-player needles. Day began working for Pye in 1949, his designs for the company won two Design Council Awards: the first in 1956 for this television; the second, in 1966, for the model 1108 radio (see CIRC.394-1967).\n\nThis television was available as a wooden console model (CW17) or on steel legs (CS17). This was one of the first televisions on the market which had an overtly modern appearance. In contemporary Pye publicity, Day stated 'no attempt has been made to disguise or elaborate these sets, but instead we have tried to express their real character - that of a fine electronic instrument'. The television was designed to sit harmoniously alongside contemporary furniture. Robin Day had written an article in April 1949, for <i>House &amp; Garden</i>, titled 'Make Room for Television'. In it he offered advice on how these new electronic devices could be easily incorporated into the modern home, suggesting they could be built into cupboards, bookshelves or disused fireplaces. He also stated that the look of the set was paramount, as it would be switched off for most of the day.\n\nWhen brand new, in 1956, this television would have cost 79 guineas.\r\n","briefDescription":"Television, Britain (Cambridge), designed by Robin Day, for Pye Ltd., Cambridge, 1956","bibliographicReferences":[{"reference":{"text":"Crowther, Lily. Award Winning British Design 1957-1988. London: V&A Publishing, 2012.","id":"AUTH317210"},"details":"p.25","free":""},{"reference":{"text":"Robin Day, Lucienne Day : pioneers of contemporary design : Barbican Gallery, 8 February-16 April","id":"AUTH352458"},"details":"pp. 75-77","free":""},{"reference":{"text":"","id":""},"details":"","free":"Joana Albernaz Delgado, 'Pye model CS17: Connecting the circuit between a television receiver and Postwar Britain', RCA V&A History of Design Programme, Unit 2 Essay, 19th April 2021"}],"production":"The technical design for this television was by J.E. Cope.\r\n","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["CIRC.231-1963","CIRC.231A-1963"],"accessionNumberNum":"231","accessionNumberPrefix":"CIRC","accessionYear":1963,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE","Television","Stand"],"assets":["2024NX5964","2021NB6093"],"recordModificationDate":"2025-11-10","recordCreationDate":"2000-09-25","availableToBook":true}}