{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O48522"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O48522/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AW4184/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AW4184/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AW4184","copyright":"©Victoria and Albert Museum, London/James Wedge for Countdown","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O48522","accessionNumber":"T.728:1, 2-2000","objectType":"Dress","titles":[],"summaryDescription":"This dress uses old-fashioned prints, combining them in a seemingly haphazard manner, to reinvent the archetypal English summer dress. This use of traditional floral prints in contemporary fashion was a look that was later popularised by Laura Ashley.\r\n\r\nJames Wedge, a trained milliner, opened his tiny boutique Countdown on London's King's Road, in 1964.  The shop sold designs by Foale & Tuffin and other radical young designers, as well as some styles, like this one, which Wedge designed himself.","physicalDescription":"Long-sleeved dress of printed cotton with full flounced skirt and centre-back zip opening. The bodice is of printed crepe and there are frills on the cuffs. Matching belt.","artistMakerPerson":[{"name":{"text":"Wedge, James","id":"A25981"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Countdown","id":"A4654"},"association":{"text":"designed for","id":"x41471"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"cotton","id":"AAT14067"}],"techniques":[{"text":"machine sewing","id":"AAT257463"}],"materialsAndTechniques":"Cotton, crepe, machine sewn","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Clothing","id":"THES48975"},{"text":"Europeana Fashion Project","id":"THES265804"},{"text":"Womenswear","id":"THES49044"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2006AW4184"],"imageResolution":"low","galleryLocations":[{"current":{"text":"010","id":"THES307544"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"010","id":"THES307544"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Dress","id":""}],[{"text":"Belt","id":""}]],"contentWarnings":[{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"1970-71","earliest":"1970-01-01","latest":"1971-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"Given by Jill Ritblat","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"'COUNTDOWN'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"White textile label printed in black."}],"objectHistory":"","historicalContext":"","briefDescription":"Dress and belt, woman's, cotton and crepe with flower print, Countdown, 1970","bibliographicReferences":[],"production":"Reason For Production: Retail","productionType":{"text":"Ready to wear","id":"THES48866"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["T.728:1-2000","T.728:2-2000"],"accessionNumberNum":"728","accessionNumberPrefix":"T","accessionYear":2000,"otherNumbers":[{"type":{"text":"Ritblat catalogue","id":"THES51956"},"number":"71"}],"copyNumber":"","aspects":["WHOLE","Dress","Belt"],"assets":[],"recordModificationDate":"2026-03-19","recordCreationDate":"2000-09-19","availableToBook":true}}