{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O422566"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O422566/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2010EK7562/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2010EK7562/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2010EK7562","copyright":"© Victoria and Albert Museum, London/Akama Project","sensitiveImage":false},{"assetRef":"2025PB4822","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O422566/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O422566","accessionNumber":"E.12035-1886","objectType":"Woodblock print","titles":[{"title":"New Designs at Yamatoya (Yamatoya shiire shingata)","type":"assigned by artist"}],"summaryDescription":"The Edo period (1615–1868) saw the rise of a fashion industry similar to the one we know today. It developed most clearly among the large urban centres of Edo (Tokyo), Kyoto and Osaka. Knowledge about changing fashion trends was shared through woodblock-printed images known generically as <i>ukiyo-e</i> or ‘images of the floating world’. These were published in the form of prints and illustrated books.\r\n\r\nThis image of the actor Bandō Mitsugorō V relates to the practice of kimono stores collaborating with Kabuki theatres. They would produce summer kimono and other goods with ‘actor patterns’ that incorporated family crests and motifs worn by actors on-stage. Kimono stores profited from fans flocking to buy their merchandise, while theatres benefited from the advertising.   ","physicalDescription":"Woodblock print. Ōban format, nishiki-e (full-colour print). Standing figure holding a red uchiwa fan with a backround of fabric designs in six panels. ","artistMakerPerson":[{"name":{"text":"Utagawa Sadafusa","id":"AUTH360232"},"association":{"text":"artist","id":"AAT25103"},"note":"Signed: Gokitei Sadafusa ga"},{"name":{"text":"Utagawa Kunisada","id":"A8034"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"}],"techniques":[{"text":"woodblock print","id":"x38448"}],"materialsAndTechniques":"Woodblock print on paper","categories":[{"text":"Prints","id":"THES48903"}],"styles":[],"collectionCode":{"text":"EAS","id":"THES48596"},"images":["2010EK7562","2025PB4822"],"imageResolution":"high","galleryLocations":[{"current":{"text":"CNPA","id":"THES49192"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Woodblock print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Japan","id":"x29399"},"association":{"text":"made","id":"x28654"},"note":""},{"place":{"text":"Edo","id":"x32430"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1832-40","earliest":"1832-01-01","latest":"1840-12-31"},"association":{"text":"made","id":"x28654"},"note":"Censor's seal: Kiwame"}],"associatedObjects":[{"object":{"text":"E.12035A-1886","id":"O408419"},"association":""}],"creditLine":"","dimensions":[{"dimension":"Height","value":"37.5","unit":"cm","qualifier":"","date":{"text":"20.11.2024","earliest":"2024-11-20","latest":"2024-11-20"},"part":"","note":""},{"dimension":"Width","value":"26","unit":"cm","qualifier":"","date":{"text":"20.11.2024","earliest":"2024-11-20","latest":"2024-11-20"},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"「大和屋仕入新形」 ","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"New Designs at Yamatoya","transliteration":"'Yamatoya shiire shingata'","type":"","note":"Title"},{"content":"「五亀亭貞房画」 ","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"'Gokitei Sadafusa ga'","type":"","note":"Artist signature"},{"content":"「極」 ","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"'kiwame'","type":"","note":"Censor's seal"}],"objectHistory":"Purchased from S. M. Franck & Co., accessioned in 1886. This acquisition information reflects that found in the Asia Department registers, as part of a 2022 provenance research project.","historicalContext":"","briefDescription":"Woodblock print, 'New Designs at Yamatoya' from a series by Utagawa Kunisada (1785-1865), Edo (Tokyo), Japan, 1832-40.","bibliographicReferences":[{"reference":{"text":"Jackson, Anna and Masami Yamada. <i>Fashion and the floating world : Japanese ukiyo-e prints</i>. London: V&A Publishing, 2024","id":"AUTH413233"},"details":"p. 42","free":""}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"This image of the actor Bandō Mitsugorō V relates to the practice of kimono stores collaborating with Kabuki theatres. They would produce summer kimono and other goods with ‘actor patterns’ that incorporated family crests and motifs worn by actors on-stage. Kimono stores profited from fans flocking to buy their merchandise, while theatres benefited from the advertising. ","date":{"text":"10/3/2020","earliest":"2020-03-10","latest":"2020-03-10"}}],"partNumbers":["E.12035-1886"],"accessionNumberNum":"12035","accessionNumberPrefix":"E","accessionYear":1886,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-09-15","recordCreationDate":"2009-06-25","availableToBook":false}}