{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O422566"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O422566/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2025PB4822/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2025PB4822/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2025PB4822","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2010EK7562","copyright":"© Victoria and Albert Museum, London/Akama Project","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O422566/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O422566","accessionNumber":"E.12035-1886","objectType":"Woodblock print","titles":[{"title":"'New Designs at Yamatoya [Yamatoya shiire shingata]'","type":"assigned by artist"}],"summaryDescription":"The Edo period (1615–1868) saw the rise of a fashion industry similar to the one we know today. It developed most clearly among the large urban centres of Edo (Tokyo), Kyoto and Osaka. Knowledge about changing fashion trends was shared through woodblock-printed images known generically as <i>ukiyo-e</i> or ‘images of the floating world’. These were published in the form of prints and illustrated books.\r\n\r\nThis image of the actor Bandō Mitsugorō V relates to the practice of kimono stores collaborating with Kabuki theatres. They would produce summer kimono and other goods with ‘actor patterns’ that incorporated family crests and motifs worn by actors on-stage. Kimono stores profited from fans flocking to buy their merchandise, while theatres benefited from the advertising.   ","physicalDescription":"Woodblock print. Oban format, nishiki-e (full-colour print). Figure on plain ground with fabric designs in six panels. ","artistMakerPerson":[{"name":{"text":"Utagawa, Sadafusa","id":"AUTH360232"},"association":{"text":"artist","id":"AAT25103"},"note":""},{"name":{"text":"Utagawa Kunisada","id":"A8034"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"}],"techniques":[{"text":"woodblock print","id":"x38448"}],"materialsAndTechniques":"Woodblock print on paper","categories":[{"text":"Prints","id":"THES48903"}],"styles":[],"collectionCode":{"text":"EAS","id":"THES48596"},"images":["2025PB4822","2010EK7562"],"imageResolution":"high","galleryLocations":[{"current":{"text":"002","id":"THES393797"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Woodblock print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Japan","id":"x29399"},"association":{"text":"made","id":"x28654"},"note":""},{"place":{"text":"Edo","id":"x32430"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1832-40","earliest":"1832-01-01","latest":"1840-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[{"object":{"text":"E.12035A-1886","id":"O408419"},"association":""}],"creditLine":"","dimensions":[{"dimension":"Height","value":"37.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"26","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Date measured 20.11.2024","marksAndInscriptions":[],"objectHistory":"Purchased from S. M. Franck & Co., accessioned in 1886. This acquisition information reflects that found in the Asia Department registers, as part of a 2022 provenance research project.","historicalContext":"","briefDescription":"Woodblock print, 'New Designs at Yamatoya' from a series by Utagawa Kunisada (1785-1865), Japan, 1832-1840","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"This image of the actor Bandō Mitsugorō V relates to the practice of kimono stores collaborating with Kabuki theatres. They would produce summer kimono and other goods with ‘actor patterns’ that incorporated family crests and motifs worn by actors on-stage. Kimono stores profited from fans flocking to buy their merchandise, while theatres benefited from the advertising. ","date":{"text":"10/3/2020","earliest":"2020-03-10","latest":"2020-03-10"}}],"partNumbers":["E.12035-1886"],"accessionNumberNum":"12035","accessionNumberPrefix":"E","accessionYear":1886,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-08-19","recordCreationDate":"2009-06-25","availableToBook":true}}