{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O40456"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O40456/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2015HK5414/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2015HK5414/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2015HK5414","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AR0560","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O40456","accessionNumber":"E.291-1954","objectType":"Print","titles":[],"summaryDescription":"This fashion plate by Georges Gorvel is from the journal <i>Gazette du Bon Ton</i>. The journal featured articles about theatre, travel and other pursuits of interest to the leisured wealthy, but the main emphasis was always on fashion. It was published from November 1912 to the summer of 1915, and again from January 1920 to December 1925. The complete run consisted of 12 volumes. It was intended for the Parisian élite, and introduced fashions in colour plates such as this one. The contributors included many prominent artists of the time, and the colour plates anticipated the Art Deco style that was to dominate the 1920s. The illustrations were stencilled by hand with watercolour, in a technique known as <i>pochoir</i>.\r\n\r\nThis fashion plate from 1920 shows a man in evening dress, with tails and a top hat. It is a simple and effective image of a tall and elegant man smoking. The only splash of colour is his yellow glove. Despite the simplicity of the image, it communicates glamour.","physicalDescription":"Print: fashion plate issued in the <font -u>Gazette du Bon Ton</font -u>. Lettered with titles (top: 'Le Gout du Jour', bottom: 'Habit de grain de poudre convert. Pardessus de vigogne'), signed and dated.","artistMakerPerson":[{"name":{"text":"Lepape, Georges","id":"A3922"},"association":{"text":"engraver","id":"x30810"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Gazette du Bon Ton","id":"A3926"},"association":{"text":"publisher","id":"x32600"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper (fiber product)","id":"AAT14109"}],"techniques":[{"text":"engraving","id":"AAT53225"}],"materialsAndTechniques":"Colour process engraving and colour stencil","categories":[{"text":"Prints","id":"THES48903"},{"text":"Fashion","id":"THES48957"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2015HK5414","2006AR0560"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"GG","shelf":"83","box":"A"}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"France","id":"x28849"},"association":{"text":"printed and published","id":"x35383"},"note":""}],"productionDates":[{"date":{"text":"1920","earliest":"1920-01-01","latest":"1920-12-31"},"association":{"text":"printed and published","id":"x35383"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"7","unit":"in","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"4.5","unit":"in","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'Le Goût du jour'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"French","medium":"","method":"","position":"","script":"","translation":"The Taste of Today","transliteration":"","type":"","note":"French"}],"objectHistory":"","historicalContext":"","briefDescription":"Print (colour process engraving and colour stencil, fashion plate) by Georges Lepape issued in <font -u>Gazette du Bon Ton</font -u>, France, 1920.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.291-1954"],"accessionNumberNum":"291","accessionNumberPrefix":"E","accessionYear":1954,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-09-08","recordCreationDate":"2000-06-14","availableToBook":false}}