{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O381839"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O381839/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2019MG6051/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2019MG6051/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2019MG6051","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O381839","accessionNumber":"CIRC.331-1976","objectType":"Brooch","titles":[{"title":"Brooch","type":"generic title"}],"summaryDescription":"Spratts was the first commercial dog food manufacturer, introduced by James Spratt, an electrician from Ohio on a visit to London in 1860.  Spratt invented a biscuit shaped like a bone and made of wheat, vegetables including beetroot and beef blood. \n\nThe scottie dog brand image was invented for the firm by the graphic designer, Max Field Bush in 1936.  The technique of using letter forms to create the shape of an object is known as a calligram and Bush designed similar logos for the firm's cat food, bird food and fish supplements.\n\nIn order to qualify for a free Spatt's dog badge, pet owners were asked to collect 32 `Trade Mark Symbols' from either Spratt's Bonio, Weetmeet Nos. 1&2. Ovals, Mixed Ovals, Puppy Biscuits and Spratt's Meat.  When Spratts, the world's first large manufacturer was bought by Spillers in 1972, the life span of the loveable dog came to an end.","physicalDescription":"Brooch in the form of a stylised dog in profile, chromed metal with recessed enamel lettering spelling the word `SPRATTS'.  Pin attached to the back.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Marples and Beasley","id":"AUTH357512"},"association":{"text":"maker","id":"x40240"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"chrome","id":"THES252483"}],"techniques":[{"text":"stamping","id":"x34899"},{"text":"enamelling","id":"x37485"}],"materialsAndTechniques":"Chromed metal, enamelled.","categories":[{"text":"Advertising","id":"THES49001"},{"text":"Animals and Wildlife","id":"THES250852"},{"text":"Calligraphy","id":"THES254199"},{"text":"Enamels","id":"THES48876"},{"text":"Jewellery","id":"THES48930"},{"text":"Metalwork","id":"THES48920"}],"styles":[],"collectionCode":{"text":"MET","id":"THES48599"},"images":["2019MG6051"],"imageResolution":"low","galleryLocations":[{"current":{"text":"018","id":"THES337141"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Brooch","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Birmingham","id":"x28748"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"ca.1950-1960","earliest":"1945-01-01","latest":"1960-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"x","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"x","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Depth","value":"x","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"SPRATTS","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Enamelled, incorporated into the overall design."}],"objectHistory":"","historicalContext":"","briefDescription":"Brooch, chromed metal, enamelled, advertising Spratts dog food, Birmingham, made by Marples and Beasley, ca.1950-60.","bibliographicReferences":[],"production":"Advertising Ephemera","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"dog","id":"AAT24149"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["CIRC.331-1976"],"accessionNumberNum":"331","accessionNumberPrefix":"CIRC","accessionYear":1976,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2009-06-24","availableToBook":true}}