{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O37503"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O37503/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2023NL0566/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2023NL0566/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2023NL0566","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O37503","accessionNumber":"B.140-1997","objectType":"Soft toy","titles":[{"title":"Noddy","type":"manufacturer's title"}],"summaryDescription":"Noddy is the most popular character created by children's author Enid Blyton (1897-1968). The first book, Little Noddy Goes to Toyland, was published in 1949 and was followed by twenty-three further titles. It has been estimated that 200 million Noddy books have been sold worldwide. Noddy has become a huge industry, spawning not only books and television series, but every conceivable item of merchadise from toys to duvet covers.","physicalDescription":"Stuffed cotton doll figure with red and yellow shoes which have pale blue ribbon laces; blue felt shorts; red velvet jacket; red spotted neckerchief; pale blue pointed hat with bell. The face is velvet with painted eyes and mouth.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"merrythought","id":"A1530"},"association":{"text":"manufacturer","id":"x33306"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"cotton","id":"AAT14067"},{"text":"velvet","id":"AAT133711"},{"text":"felt","id":"AAT14107"}],"techniques":[{"text":"stuffing","id":"AAT231130"},{"text":"stitching","id":"AAT53660"}],"materialsAndTechniques":"Stuffed and stitched cotton","categories":[{"text":"Soft toys","id":"THES274376"},{"text":"Children and childhood","id":"THES48980"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":["2023NL0566"],"imageResolution":"low","galleryLocations":[{"current":{"text":"006","id":"THES343435"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Soft toy","id":""}],[{"text":"Character toy","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"productionDates":[{"date":{"text":"1960-1968","earliest":"1960-01-01","latest":"1968-12-31"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"25.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"15","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Depth","value":"10","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Other: Ht. excluding hat.","marksAndInscriptions":[{"content":"sewn label to left foot:-  MERRYTHOUGHT, IRONBRIDGE, SHROPS\n                                           MADE IN ENGLAND REGd DESIGN","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"References: The Magic of Merrythought, by John Axe, p.147\nEnid Blyton\n\nBelonged to the donor, Josephine Higgins, born 25/04/1962.","historicalContext":"","briefDescription":"Soft toy character figure of Noddy made in England by Merrythought Ltd in the 1960s","bibliographicReferences":[],"production":"england\n\nReason For Production: Retail","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.140-1997"],"accessionNumberNum":"140","accessionNumberPrefix":"B","accessionYear":1997,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-02","recordCreationDate":"2000-04-18","availableToBook":false}}