{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O370767"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O370767/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2015HP6125/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2015HP6125/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2015HP6125","copyright":"Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2015HP6126","copyright":"Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O370767","accessionNumber":"CIRC.35-1976","objectType":"Ruler","titles":[],"summaryDescription":"","physicalDescription":"Ruler measuring one foot with measured divisions in inches and sixteenths. Printed on one side with the words, in black, 'A Good Foot Rule: use KIWI SHOE POLISH Every Morning'. On the reverse the words 'KIWI Shoe Polish The Perfect Pair KIWI Shoe Cream'; also, a picture of a kiwi with the words 'The \"KIWI\" Trademark'. In the centre, a semi-circular scale of degrees. In the one inch section, printed with the words 'Rule made in U.S.A'. The ruler has a hole drilled through one end, and is varnished overall.","artistMakerPerson":[{"name":{"text":"Unknown","id":"A1848"},"association":{"text":"","id":""},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Kiwi","id":"AUTH335691"},"association":{"text":"made for","id":"x30791"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"wood","id":"AAT11914"}],"techniques":[{"text":"printing","id":"AAT53319"},{"text":"varnishing","id":"AAT53825"}],"materialsAndTechniques":"Printed wood","categories":[{"text":"Advertising","id":"THES49001"},{"text":"Household objects","id":"THES48939"},{"text":"Tools & Equipment","id":"THES48883"},{"text":"Stationery","id":"THES253078"},{"text":"Writing","id":"THES261995"}],"styles":[],"collectionCode":{"text":"FWK","id":"THES48597"},"images":["2015HP6125","2015HP6126"],"imageResolution":"low","galleryLocations":[{"current":{"text":"021","id":"THES301928"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Ruler","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United States","id":"x29333"},"association":{"text":"made","id":"x28654"},"note":""},{"place":{"text":"","id":""},"association":{"text":"","id":""},"note":""}],"productionDates":[{"date":{"text":"1915-1925","earliest":"1915-01-01","latest":"1925-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Length","value":"31","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":"This measurement may have been taken from the accession papers, and not checked against the object."},{"dimension":"","value":"","unit":"","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'A Good Foot Rule: use KIWI SHOE POLISH Every Morning'\r\n'KIWI Shoe Polish The Perfect Pair KIWI Shoe Cream'\r\n'The \"KIWI\" Trademark'\r\n'Rule made in U.S.A'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"(Purchased from the 'Fancy Goods' stall 102 of Chelsea Antique market, Kings Road, SW3)\r\n(Registered Papers 76/231)\r\n\r\n","historicalContext":"","briefDescription":"Advertising ruler, for Kiwi, American, 1915-25","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[{"text":"KIWI","id":"AUTH335691"}],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["CIRC.35-1976"],"accessionNumberNum":"35","accessionNumberPrefix":"CIRC","accessionYear":1976,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-03-02","recordCreationDate":"2009-06-24","availableToBook":true}}