{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O365956"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O365956/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2012FV1582/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2012FV1582/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2012FV1582","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O365956","accessionNumber":"T.215-1987","objectType":"Dress","titles":[],"summaryDescription":"Mary Quant's first boutique,  Bazaar, opened in King's Road, London, in 1955, launching a  successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called 'Ginger Group'. She also entered into licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and accessories bearing her name.  Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant'  stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion, and made Mary Quant a household name and a commercial success.\r\n\r\nHer contribution to British life was marked by a retrospective  exhibition at the London Museum  in 1973. The exhibition included many of Quant's most  revolutionary garments, some  remade as facsimiles if original ones could not be found.","physicalDescription":"Mini-dress of yellow synthetic linen with a zip closure centre front, and blue collar.","artistMakerPerson":[{"name":{"text":"Quant, Mary","id":"A2349"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"cotton","id":"AAT14067"}],"techniques":[],"materialsAndTechniques":"Synthetic linen","categories":[{"text":"Womenswear","id":"THES49044"},{"text":"Fashion","id":"THES48957"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2012FV1582"],"imageResolution":"low","galleryLocations":[{"current":{"text":"U","id":"THES297002"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Dress","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1966","earliest":"1966-01-01","latest":"1966-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Mrs C. Archer","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Registered File number 1987/1161.","historicalContext":"","briefDescription":"Mini-dress of synthetic linen, designed by Mary Quant for Ginger Group, Great Britain, 1966","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["T.215-1987"],"accessionNumberNum":"215","accessionNumberPrefix":"T","accessionYear":1987,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-08-18","recordCreationDate":"2009-06-24","availableToBook":true}}