{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O365928"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O365928/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2025PH9517/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2025PH9517/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2025PH9517","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2020MN5013","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2020MN5015","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2020MN5011","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KK9221","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KK9225","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KK9224","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2012FV1588","copyright":"©Victoria and Albert Museum, London/Mary Quant for Ginger Group","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O365928","accessionNumber":"T.91:1, 2-1986","objectType":"Dress","titles":[],"summaryDescription":"Mary Quant's first boutique, Bazaar, opened in King's Road in London in 1955, launching a successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called Ginger Group. She also entered licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and accessories bearing her name. Almost anyone, whatever their income, could spare the money to buy a pair of Mary Quant stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion, and made Mary Quant a household name and a commercial success.\r\n\r\nHer contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.","physicalDescription":"Pinafore dress and belt. Dark maroon wool jersey with wide stripes of burnt-orange on the vest-style top, back zipper.","artistMakerPerson":[{"name":{"text":"Quant, Mary","id":"A2349"},"association":{"text":"designer","id":"x36960"},"note":""},{"name":{"text":"Ginger Group","id":"A2491"},"association":{"text":"designed for","id":"x41471"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"jersey","id":"x40212"}],"techniques":[],"materialsAndTechniques":"Jersey","categories":[{"text":"Womenswear","id":"THES49044"},{"text":"Fashion","id":"THES48957"},{"text":"Accessories","id":"THES48998"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2025PH9517","2020MN5013","2020MN5015","2020MN5011","2017KK9221","2017KK9225","2017KK9224","2012FV1588"],"imageResolution":"low","galleryLocations":[{"current":{"text":"016","id":"THES305855"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"016","id":"THES305855"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Dress","id":""}],[{"text":"Belt","id":""}]],"contentWarnings":[{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1963","earliest":"1963-01-01","latest":"1963-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Mrs Jennifer Opie","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Registered File number 1986/796.","historicalContext":"","briefDescription":"Pinafore dress and belt of wool and synthetic double jersey, designed by Mary Quant, made in England, 1963.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Mary Quant exhibition, 2019]\r\n\r\nPINAFORE DRESS WITH BELT\r\n1963\r\n\r\nJennifer Opie studied at Chelsea Art School, and remembers ‘tip-toing into Mary Quant’s shop in my first year and lusting after so much there, none of which could I afford’. A year later, the new Ginger Group designs ‘came just occasionally within my pocket [so] I really felt I’d arrived’. Jennifer Opie worked at the V&A from 1966 to 2004, becoming curator of ceramics and glass.\r\n\r\nWool and synthetic double jersey\r\nLabelled ‘Mary Quant’s Ginger Group’\r\nMade by Steinbergs, Pontypridd, Wales (probably) \r\nGiven by Jennifer Opie\r\nV&A: T.91:1-1986","date":{"text":"30/03/2020","earliest":"2020-03-30","latest":"2020-03-30"}}],"partNumbers":["T.91:1-1986","T.91:2-1986"],"accessionNumberNum":"91","accessionNumberPrefix":"T","accessionYear":1986,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE","Dress","Belt"],"assets":[],"recordModificationDate":"2025-09-22","recordCreationDate":"2009-06-24","availableToBook":true}}