{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O365927"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O365927/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2017KK9211/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2017KK9211/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2017KK9211","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KK9210","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AY8523","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2012FV1569","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O365927","accessionNumber":"T.87:1, 2-1982","objectType":"Dress","titles":[],"summaryDescription":"Mary Quant’s first boutique,  Bazaar, opened in London's  King's Road in 1955, launching a  successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963,  she launched a lower-priced  ready-to-wear range called  'Ginger Group'. She also entered  into licensing agreements with  manufacturers to produce hosiery,  underwear, cosmetics and  accessories bearing her name.  Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant'  stockings or a lipstick. This enabled girls who could not  otherwise afford her clothing to  feel in touch with fashion, and made Mary Quant a household name and a  commercial success.\r\n\r\n\tHer contribution to British life was  marked by a retrospective  exhibition at the London Museum  in 1973. The exhibition included many of Quant's most  revolutionary garments, some  remade as facsimiles if original ones could not be found.","physicalDescription":"Mini-dress and belt in plain and checked wool.","artistMakerPerson":[{"name":{"text":"Mary Quant","id":"A2349"},"association":{"text":"designed by","id":"x40048"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Wool","categories":[{"text":"Textiles","id":"THES48885"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2017KK9211","2017KK9210","2006AY8523","2012FV1569"],"imageResolution":"low","galleryLocations":[{"current":{"text":"010","id":"THES307969"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"010","id":"THES307969"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Dress","id":""}],[{"text":"Belt","id":""}]],"contentWarnings":[{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"ca. 1966","earliest":"1961-01-01","latest":"1970-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"'MADE IN ENGLAND [sideways from bottom to top] MARY QUANT'S / ginger / GROUP®'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"On label"}],"objectHistory":"","historicalContext":"","briefDescription":"Mini-dress and belt in wool tweed, Mary Quant, London, ca. 1966","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Mary Quant exhibition, 2019]\r\n\r\nDRESS WITH PLEATED SKIRT\r\n1966\r\n\r\nAt its launch in 1963, Quant’s Ginger Group range was available at 59 different department stores and independent boutiques across the UK including Ash Fashions in Giffnock and Lilian’s in Dundee. This dress was found as unsold stock from Merlyn in Whitechapel, east London, a smart boutique frequented by East End gangsters and their girlfriends.\r\n\r\nWool tweed\r\nLabelled ‘Mary Quant’s Ginger Group’\r\nMade by Steinbergs, Pontypridd, Wales (probably)\r\nGiven by Lina Salmon\r\nV&A: T.87-1982","date":{"text":"30/03/2020","earliest":"2020-03-30","latest":"2020-03-30"}}],"partNumbers":["T.87:1-1982","T.87:2-1982"],"accessionNumberNum":"87","accessionNumberPrefix":"T","accessionYear":1982,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE","Dress","Belt"],"assets":[],"recordModificationDate":"2025-04-11","recordCreationDate":"2009-06-24","availableToBook":true}}