{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O352044"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O352044/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2020MM4275/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2020MM4275/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2020MM4275","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2020MM4272","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2020MM4273","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2020MM4274","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KL1835","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KL1834","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2012FV1586","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KL1836","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O352044","accessionNumber":"T.669-1993","objectType":"Dress","titles":[{"title":"On Target","type":"assigned by artist"}],"summaryDescription":"Mary Quant’s first boutique,  Bazaar, opened in London's  King's Road in 1955, launching a  successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963,  she launched a lower-priced  ready-to-wear range called  'Ginger Group'. She also entered  into licensing agreements with  manufacturers to produce hosiery,  underwear, cosmetics and  accessories bearing her name.  Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant'  stockings or a lipstick. This enabled girls who could not  otherwise afford her clothing to  feel in touch with fashion, and made Mary Quant a household name and a  commercial success.\r\n\r\n\tHer contribution to British life was  marked by a retrospective  exhibition at the London Museum  in 1973. The exhibition included many of Quant's most  revolutionary garments, some  remade as facsimiles if original ones could not be found.","physicalDescription":"Dress of black wool crêpe.","artistMakerPerson":[{"name":{"text":"Quant, Mary","id":"A2349"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"wool crêpe","id":"x36836"}],"techniques":[],"materialsAndTechniques":"Wool crêpe","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Womenswear","id":"THES49044"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2020MM4275","2020MM4272","2020MM4273","2020MM4274","2017KL1835","2017KL1834","2012FV1586","2017KL1836"],"imageResolution":"low","galleryLocations":[{"current":{"text":"010","id":"THES307998"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Dress","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1962","earliest":"1962-01-01","latest":"1962-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Sue Parry-Davies","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Registered File number 1993/2257.","historicalContext":"","briefDescription":"'On Target' dress, black wool crêpe, designed by Mary Quant, Great Britain, 1962.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Jean Shrimpton modelled a buff-coloured version of this dress for ‘Young Idea goes West’ in Vogue, April 1962. Photographed by David Bailey in New York."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"‘ON TARGET’ DRESS\r\n1962\r\nWorn by Sue Parry-Davies\r\n\r\nIn early 1962, a buff-coloured version of this Victorian-style dress was taken to New York for a Vogue ‘Young Idea’ photoshoot modelled by Jean Shrimpton. David Bailey’s ground-breaking photographs promote London fashion as modern and effortless, anticipating the success of Quant and other British designers in America.\r\n\r\nWool crêpe\r\nLabelled ‘Mary Quant London’\r\nMade in London (probably)\r\nGiven by Sue Parry-Davies\r\nV&A: T.669-1993","date":{"text":"30/02/2020","earliest":"2020-02-29","latest":"2020-02-29"}}],"partNumbers":["T.669-1993"],"accessionNumberNum":"669","accessionNumberPrefix":"T","accessionYear":1993,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-19","recordCreationDate":"2009-06-24","availableToBook":true}}