{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O350845"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O350845/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2012FR9021/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2012FR9021/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2012FR9021","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O350845/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O350845","accessionNumber":"T.705-1995","objectType":"Tights","titles":[],"summaryDescription":"Mary Quant's first boutique, Bazaar, opened in London's  King's Road in 1955, launching a  successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963,  she launched a lower-priced  ready-to-wear range called  'Ginger Group'. She also entered  into licensing agreements with  manufacturers to produce hosiery, underwear, cosmetics and  accessories bearing her name.  Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant' stockings or a lipstick. This enabled girls who could not  otherwise afford her clothing to  feel in touch with fashion, and made Mary Quant a household name and commercial success.\r\n\r\nHer contribution to British life was  marked by a retrospective  exhibition at the London Museum  in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.","physicalDescription":"Tights of synthetic lace in cardboard box","artistMakerPerson":[{"name":{"text":"Quant, Mary","id":"A2349"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"synthetic fibre","id":"AAT14058"}],"techniques":[{"text":"machine knitting","id":"AAT252068"}],"materialsAndTechniques":"machine knitted nylon in a lace design","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Underwear","id":"THES48880"},{"text":"Womenswear","id":"THES49044"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2012FR9021"],"imageResolution":"high","galleryLocations":[{"current":{"text":"002","id":"THES306654"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES404263"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Tights","id":""}],[{"text":"stocking box","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"1966-68","earliest":"1966-01-01","latest":"1968-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Valerie D. Mendes","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Registered File number 1995/973.\r\n\r\nThe photograph of Mary Quant on the box lid shows her wearing her Penny-Wise dress that was designed in 1966 (T.61-2018). This places the date of these tights as no earlier than 1966.","historicalContext":"","briefDescription":"Tights, synthetic lace, Mary Quant, Great Britian, 1966-68","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["T.705:1-1995","T.705:2-1995"],"accessionNumberNum":"705","accessionNumberPrefix":"T","accessionYear":1995,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-03-02","recordCreationDate":"2009-06-24","availableToBook":false}}