{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O34849"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O34849/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AE6231/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AE6231/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AE6231","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O34849","accessionNumber":"E.34-2000","objectType":"Photograph","titles":[{"title":"Double Dip","type":"assigned by artist"},{"title":"Amarillo 'Tall in Texas'","type":"series title"}],"summaryDescription":"Shore made this homage to the postcard format to challenge the pretentiousness of the art world. He chose ten places in Amarillo, Texas, half of them typical of places you might expect to see on a tourist postcard while the others showed a more local perspective. Shores’s critique of the establishment did not sit well with buyers, and his project did not sell on the New York art market. Instead, he took the cards with him as he travelled the US, leaving them in postcard racks around the country. \r\n\r\nFrom the early 1970s, Shore explored the 'social landscape' which he photographed in colour. At the same time, he became fascinated with the many commercial applications of photography, including the postcard. The card shown here is unusual in that its caption omits one important part of the location: the name of the city. It is a generic image of an American city of the South, an ironic comment on postcard stereotypes.","physicalDescription":"Colour postcard showing street scene.","artistMakerPerson":[{"name":{"text":"Shore, Stephen (Professor)","id":"A3493"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Colour photograph (postcard)","categories":[{"text":"Photographs","id":"THES48910"},{"text":"Architecture","id":"THES48993"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AE6231"],"imageResolution":"low","galleryLocations":[{"current":{"text":"101","id":"THES49933"},"free":"","case":"CA9","shelf":"","box":""}],"partTypes":[[{"text":"photograph","id":"AAT46300"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Amarillo","id":"x32592"},"association":{"text":"photographed","id":"x30151"},"note":""}],"productionDates":[{"date":{"text":"ca. 1971","earliest":"1966-01-01","latest":"1975-12-31"},"association":{"text":"photographed","id":"x30151"},"note":""}],"associatedObjects":[],"creditLine":"Given by Stephen Shore","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Photograph by Stephen Shore, ca. 1971","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"Building","id":"x31600"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"From the early 1970s, Shore explored the 'social landscape' which he photographed in colour. At the same time, he became fascinated with the many commercial applications of photography, including the postcard. The cards shown here are unusual in that their captions omit one important part of the location: the name of the city. They are generic images of American cities of the South, an ironic comment on postcard stereotypes.","date":{"text":"22/09/2004","earliest":"2004-09-22","latest":"2004-09-22"}}],"partNumbers":["E.34-2000"],"accessionNumberNum":"34","accessionNumberPrefix":"E","accessionYear":2000,"otherNumbers":[],"copyNumber":"5,800","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-13","recordCreationDate":"2000-04-06","availableToBook":false}}